e-P Summit, the Pitti Immagine event dedicated to the intersection between fashion and digital technologies, kicks off today and runs until May 22, at the Stazione Leopolda in Florence. An event that confirms itself as a point of reference for those who lead innovation in the fashion & luxury sector, between in-depth scenarios and strategic connections between tech companies and brands.

For the 2025 edition, e-P Summit strengthens its role as a meeting platform for the protagonists of digital transformation: from IT teams to decision makers, from hardware and software solution providers to the most visionary startups. The two-day agenda includes roundtables on artificial intelligence, supply chain, customer journey, transparency, sustainability, and content creation.

The program is curated by scientific director Rinaldo Rinaldi, professor at the Department of Industrial Engineering at the University of Florence, who has been studying the synergies between fashion and ICT (Information and Communication Technologies) for years.

“With e-P Summit, we offer the fashion and luxury sector an increasingly concrete space where to dialogue with technological innovation, starting from real needs and operational solutions,” commented Raffaello Napoleone, ceo of Pitti Immagine. “At a time when artificial intelligence, sustainability, and digital transformation are redefining business models and creativity, we need to build bridges between tech companies and brands, between research and industry. This is our commitment and the heart of e-P Summit: an open laboratory on the future of fashion, between visionary impetus and pragmatism”.

E-P SUMMIT 2025 EXCLUSIVE ROUNDTABLES

The second wave of AI: from adaptive learning to decision transparency, transforming the supply chain to promote sustainability and efficiency.
Retail and omnichannel: integration between physical and digital stores, data, and artificial intelligence to create more engaging, efficient, and innovative shopping experiences.
Twin transition: integration of digital twins, IoT, and blockchain for optimized and sustainable production processes.
Data governance: scalable data architectures, quality, and standardization for advanced analysis and data lifecycle management.
Due diligence in the supply chain: automation of monitoring, risk management, and sustainability through AI and collaborative platforms.
Content Supply Chain: generative AI, integrated CMS, and automated workflows for the creation and management of personalized digital content.
Wearable technologies: innovations in wearable devices that merge aesthetics and functionality, influencing design, user experience, and sustainability.

THE INNOVATION CALL FOR FASHION TECH STARTUPS

Now in its third edition, the Innovation Call is created in collaboration with UniCredit and offers the 12 Fashion Tech Startups selected by the Scientific Committee the opportunity to participate at a favorable cost in the event, present their innovative solutions to industry leaders and professionals in fashion, and compete for the Innovation Award, which comes with a prize of €5,000. Additionally, UniCredit will offer one of the selected startups access to the support program of its UniCredit Start Lab business platform. The selected startups are: Bantoa, CDC Studio, Cloov, Haelixa, Lab-Go, Livetrend, Measmerize, Metazoom, Modaresa, Movopack, Peftrust, Tailoor.

THE COMPANIES OF E-P SUMMIT 2025

Amazon Web Services, Autone, Big Commerce, Boraso Digital Commerce, Brembo Solutions, Data Life, Deloitte, E-Scm Solutions, Esw, Fairly Made, Ict Sviluppo, Lodestar, Made In Evolve, Manny Ai, Mapp, Mastercard, Meta, Mirror, Murata Id Solutions, Nao, Nebulab, Netapp, Nuorder By Lightspeed, One Stock, Ot Consulting, Quindi - Production Copilot, Reca Mainetti, Retlay, Retraced, Shopify, Sopra Steria, Tesisquare I Elision, Textile Genesis, Thron, Trustrace, Ympact, Zucchetti.

EVENTS AGENDA

The two days of the event include talks, presentations, and interventions on the latest news in the relationship between fashion and digital. Among these, three roundtables are worth mentioning.

Beyond the hype of GenAI in fashion & luxury:
Adoption trends from manufacturing to client experience
With:
Claudio Calabrese, industrial engineering director, Prada – Andrea Forni, global IT & digital director, Wolford – Laura Puricelli, co-founder, Dress For Good. Moderator Martino Carrera, Milan business & fashion editor, WWD.

Radical transparency:
Tracing and communicating the supply chain
With:
Romain Carrere, ceo Aura Blockchain Consortium
– Paolo Ruffato, founder & chief of vision, Probeat Agency – Andrea Rosso, sustainability ambassador, OTB Group. Moderator Sarah Kent, chief sustainability correspondent, BOF.

New retail & e-commerce evolution:
Strategies shaping the future of fashion & luxury
With:
Fabrizio Viacava, global digital director, Roberto Cavalli – Giacomo Vicenzi, global omnichannel director, Santoni – Giulia Franchini, e-business manager, Aquazzura; Nicola Ferro e-business & omnichannel transformation expert. Moderator Ivano Cauli, chief innovation officer, Pitti Immagine.