The upcoming edition of Pitti Uomo will feature a special event that brings together art, fashion, and philanthropy. Scheduled for June 19 at 6 p.m. in the Salone dei Cinquecento at Palazzo Vecchio, the evening is the result of a collaboration between Corri La Vita Onlus and fashion designer Chiara Boni, who conceived and promoted the initiative. The event aims to raise awareness and support for the fight against breast cancer, highlighting the power of fashion to drive meaningful social impact.

On the runway, around 70 iconic garments by some of Italy’s most prestigious designers, including early participants such as Armani, Balestra, Beccaria, Capucci, Cavalli, Coveri, Ferragamo, Ferré, Ferretti, Gattinoni, Gucci, Janson, Kiton, Laug, Moschino, Pucci, Scervino, will be worn by young women and men from across Italy. It’s a tribute to Italian fashion and its history, reinterpreted through the lens of solidarity and sustainability.

Proceeds from the event will support breast cancer prevention and treatment projects promoted by Corri La Vita, which has always been on the front lines for women’s health. Corri La Vita is a project born in 2003 to support women affected by breast cancer, backing initiatives related to prevention, early diagnosis, treatment, and psychological support for patients. Over the years, Corri La Vita, bringing together more than 540,000 participants every last Sunday of September, has raised and donated over 9,300,000 euros and enabled quality care for more than 500,000 women affected by breast cancer.

“Today more than ever, fashion cannot ignore its impact on the environment and society. Vintage and the circular economy offer a fundamental response to the overly rapid and unsustainable growth of the industry,” explained Chiara Boni. “Every vintage piece is a treasure that tells stories, traditions, and craftsmanship we must preserve and value. It’s not just about reviving clothes from the past, but giving them new life, new energy, contributing to a virtuous cycle that reduces waste and promotes the responsible use of resources. As a designer, I firmly believe it is our duty to work with materials and concepts that can support change. The circular economy offers us the chance to innovate, not only by creating new collections but by promoting a model that encourages repair, recycling, and reuse. This doesn’t mean sacrificing beauty and elegance, but rather enhancing them in a context of social and environmental responsibility. Fashion’s future will be one that combines innovation and sustainability, creativity and awareness. Vintage, with its timeless elegance, gives us a first step toward a fashion with soul and long-term vision, respectful of the environment and future generations.”

Fashion-Show Event
June 19, 2025, at 6 pm
Salone dei Cinquecento - Palazzo Vecchio
Firenze

Pitti Uomo 108
June 17 to 20, 2025
Fortezza da Basso - Firenze