White Resort opens a new season of style with an international event dedicated to summer fashion in all its forms: from prêt-à-porter to resortwear, from beachwear to accessories. Here, the concept of “resort” is reimagined as a seasonless, versatile wardrobe where design, innovative materials, and natural tones come together in elegant, functional, and sustainable pieces created to accompany every moment of leisure and vacation.
The trade show returns from June 21 to 23, 2025, at Superstudio Più, with the benefit of the patronage of the City of Milan and the support of the Italian Ministry of Foreign Affairs (MAECI), ICE-Agency, and Confartigianato Imprese. It will offer a preview of collections from carefully selected brands, in line with the high standards that have always defined White's vision. Much more than a traditional B2B event, it is a true platform for scouting, networking, and business, an opportunity to discover the latest trends in fashion and build new connections. The brand's mix was carefully curated by White's team, led by general manager Simona Severini, with the support of Studio 360 Showroom, an international showroom based in the heart of Milan and founded by Lucia Missoni and Denise Togni.
In line with its mission to foster new collaborations and expand the traditional boundaries of fashion, White has entered into a key partnership with Gran Canaria Swim Week to support its internationalization strategy. Supported by the Cabildo of Gran Canaria and the local Chamber of Commerce, Gran Canaria Swim Week is the only European fashion week entirely dedicated to beachwear, offering designers in this segment a truly global platform. Through a dedicated exhibition space within White, designers, buyers, and media will have the opportunity to meet representatives from Gran Canaria Swim Week, explore their world, and build new connections. This marks the first step in a collaboration that begins with the June edition of White and will continue through to the upcoming edition of Gran Canaria Swim Week, scheduled for October.
“White Resort reaches its third edition thanks to its clearly defined and highly recognizable DNA," said Massimiliano Bizzi, founder and artistic director of White. "The event has succeeded in showcasing its potential, capturing international attention and receiving strong signals of appreciation from abroad, in locations and markets where the resort segment is experiencing strong and continuous growth, and that would be enthusiastic about hosting an event of this kind. We are working on it, and soon there will be news that will fully reveal the potential of this event.”
Among womenswear collections, there are Oscar The Collection, Jaga, Narny, Faliero Sarti, Vivia Resort, and Athoa. The resortwear segment presents labels including Be Sunset, The Lulo Project, Lírio, Niluu, Calling June, H for Harmony, and Pahiesa Formentera. Among beachwear, there are Love Stories, Sorbet Island, Noodle, From Bikini, Aquaviva, and Mymarini. Accessories complete the narrative with a curated selection of notable names, such as Peracas, Goldish, Vipera, Tkees, Van Den Abeele, Maison Lana, De Siena, T.P.C. The Perfume Connection, and Azman Perfumes.
Among the highlights of White is the return of Rebirth, a collection that is part of the Saudi 100 Brands initiative and the Special Project of this edition. With this project, White renews its collaboration with the Saudi Fashion Commission, promoting an outstanding brand that took its first steps at White and has now reached the international stage. Thanks to the joint efforts of the Fashion Commission and White, Rebirth will have the opportunity not only to exhibit but also to engage directly with the Made in Italy supply chain, from fabrics to production, in a creative dialogue that brings together the two cultures to make the collection suitable for international distribution. Rebirth will also be present at the White September edition as part of a growth and business development journey, which, following numerous pop-up stores, sees the brand firmly entering the high-end B2B market.
White Resort
June 21 – 23, 2025
Superstudio Più
via Tortona 27
20144 Milano
Photo: Rebirth
