until Tuesday September 09 2025

Guggenheim Bilbao Museum
Avenida Abandoibarra 2
48009 Bilbao
Spain

Contact

T : +34 944 35 90 00
contacto@guggenheim-bilbao.eus
https://www.guggenheim-bilbao.eus/en

The Guggenheim Museum Bilbao presents a major exhibition of Barbara Kruger, offering the first comprehensive survey of her work in Spain. Known for her striking combinations of bold text and powerful imagery, Kruger explores themes of identity, power, and consumerism. The exhibition spans her entire career, featuring early paste-ups, immersive installations, and new site-specific works in Spanish and Basque. Using the language of advertising to challenge authority and provoke reflection, Kruger’s art confronts viewers with urgent social and political questions. Her work becomes more than a visual product: it aims to be a source of experience, feeling and interrogation.