until Sunday September 11 2022

piazza Compasso d’Oro 1
20154 Milan
Italy

https://www.adidesignmuseum.org

Podium 16, curated by Manolo De Giorgi, is a tribute to the 16 Compassi d’Oro that were awarded to Olivetti products between 1954 and 2001 and which went hand in hand with the story of Italian design during the company’s period of greatest success. This long series of awards, spread over about fifty years, allows us to take stock of how machines in particular and Italian technical objects in general have always sought a relationship with our domestic universe. Along this journey, the intention and desire is that of interpreting Olivetti’s unique approach to placing design at the service of a corporate image not just in Italy but in the rest of the world. This was done according to a completely unconventional plan in which product design accepted parallel and even different forms of research between them and which since the 1960s has been considered to be “organic” while maintaining “external” collaborations with respect to the company’s organizational systems.

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