Milan Design Weeks
April 2019

Art is necessary for countless reasons.

This is why guidi felt the urgency to promote an ongoing conversation between art and fashion, inviting all of those who feel art as a vital necessity to send their works, taking part in different contests and exhibitions.
It has been a four years journey now:

“In situ” with the works of the artist laurent segretier has been the inaugural edition of what we hope will be a long standing path of interaction and dialogue. New York, 2015.

“Art for art‘s sake, a contest open to all forms of visual and figurative art. Berlin, 2017.

Now it’s the time of “decontest”, a project born from the need to promote and sponsor young talents of the design world. Milan, 2019.
All the projects in form of a contest are public, open to everybody, with no restrictions.

Guidi believes that art and creativity are today more important than ever, a great mean of comparison and aggregation.

From 10th to 14th of April the Design Pieces will be exhibited at Antonioli, via P. Paoli 1 - Milano

DEcontest

Antonioli
via P. Paoli 1
Milan

Design inspired by innovative future Lexus lighting technology anticipates a brighter tomorrow.

● 12th Lexus event during Milan Design Week – Showcasing the Lexus design philosophy
● Internationally acclaimed Japanese creative design studio Rhizomatiks and Lexus collaborate to bring visitors a light-themed innovative experience

For this year’s event, titled “LEADING WITH LIGHT”, Lexus has partnered with the globally renowned design firm Rhizomatiks, known for their rich experience in the field of design, art, entertainment and their imaginative use of technology to captivate audiences. Rhizomatiks has previously collaborated with Lexus in 2014 for the art and technology exhibition, Media Ambition Tokyo.

Inspired by Lexus’ future technology, Rhizomatiks has designed an immersive display that combines playful and dynamic lighting with advanced robotics. Visitors will experience how the innovative use of light can affect human emotions.

Additionally, visitors will have the opportunity to view the works from the 6 Finalists of the 2019 Lexus Design Award – now in its 7th year. The award celebrates up and coming creative talent from around the world and on the Press Day of April 8th, the Grand Prix winner will be chosen by a jury of world-renowned design leaders in front of the world’s media.

Lexus International presents an immersive experience using lighting technology to showcase a vision for a more human-centered tomorrow – realized with Japanese design studio, Rhizomatiks.
Also exhibited are the 6 finalists for the Lexus Design Award
Press preview - April 8 from 10am to 5.30pm

Superstudio Più
via Tortona 27
Milan

Press Contact: Elisa Pescetto
P : +39 346 02 97 571
elisa.pescetto@omnicomprgroup.com

On the occasion of the 2019 Milano Design Week, British-Italian footwear brand Fiorentini + Baker and interior design firm and vintage designer furniture shop Modernario team up to present their temporary store in Milan. From 8 to 14 April, the Via Tortona 5 location in the heart of the Fuorisalone, will provide the setting for a sale of selected creations from the latest footwear collections by the iconic accessory brand, plus a number of designer pieces dating from the second post-war period to the Eighties, handpicked by the Bolognese vintage store.

Footwear and furniture are both about refined materials, about interpreting and anticipating taste and its transformations, and both combine and require function and beauty.

Footwear and furniture can also share countless stories, about their designers, makers, and users. In this case, they also share a story of friendship, that between Deborah Baker, the creator of the Fiorentini+Baker brand, and Fiorenza Tarroni, founder of Modernario; these two women are the life and soul of this unique project where shoes designed by Deborah, and Fiorenza’s handpicked designer furniture, come together in a celebration of twentieth-century aesthetics.

A project that is not about nostalgia, but about updating and reusing traces of the past to interpret, by means of a lamp or a pair of boots, the protean nature of our present.

Opening Cocktail and D - April 9 from at 7pm (by invitation)

Temporary store in Milan, from 8 to 14 April 2019

via Tortona 5
Milan

Press Contact: P : +39 02 45 48 73 75
press@andstudio.it

BASE Milano
Via Totona 54
20144 Milan

On the occasion of the launch of the new Moka designed by David Chipperfield, Alessi celebrates this industrial design icon with a special project at Mudec:
MOKA ALESSI. DESIGN & RE-DESIGN. From Richard Sapper (1979) to David Chipperfield (2019): an exhibition on the evolution of Alessi coffee makers.
ZOETROPE MOKA ALESSI + FILM: an installation by film director Virgilio Villoresi
MOKERIA: an environment with a pop soul designed to enjoy an original coffee experience.




Press Preview - April 8 from 9.30am to 7.30pm

Mudec
via Tortona 56
Milan

After launching the original format “less fair, more museum” in the name of quality and excellence, the forthcoming edition of the project by Gisella Borioli with the art director Giulio Cappellini, follows the usual mission ONLY THE BEST with particular attention to the INNOVATION&TRADITION theme.

Tradition, heritage, top-notch handicraft, manual processing, organic materials approach innovation and the most cutting-edge technology with only one goal: simplify and make more beautiful, smart, eco-friendly our homes and our cities. Apparently, nature and technology, tradition and innovation, may seem antithetical, everything revolves around this contrast-tension which is aesthetic as well.

Also the decision to use for Superdesign Show's common parts, two opposite colours, white and black, reflects contrast and at the same time interdependence, as the Yin and Yang philosophy, which is, by no coincidence, evoked by a few exhibitors from the Far East.

At Superstudio Più, in the Central pavilion, an entirely white and black path resembles a city street with a large central square and arcade with a row of elegant “boutiques”. All around, independent buildings, national pavilions, installations, theme exhibitions, emotional lighting, contaminations with art and fashion.

Furniture but also automotive, intangible art exhibitions, 3D softwares, textiles, sophisticated “hotellerie”, outdoor...

SUPERSTUDIO PIU’: Able Design Award, Adal, Artintavola, Boffi, Budbrand, Caimi Brevetti, Cappellini, cc-tapis, Climatex, Dassault Systèmes, De Padova, Delirious Eyewear, Driade, Fazzini, Finsa, Flaminia, Gobbetto, Icone Luce, Inax, Indonesian Contemporary Art & Design by Artura, Koizumiya, Korea Craft & Design Foundation, La Perla Home Collection by Fazzini, Lexus International, LG Electronics, LG OLED TV, Material ConneXion Italia, MDF Italia, Megius, Miss Solar Light, Moora Mobília Brasileira, Normann Copenhagen, PNA Pietra Naturale Autentica, Poltrona Frau, Prostir86, Sicis, Sumitomo Forestry Group, Superhotel by Giulio Cappellini, Technogym, Tokyo Creative 30, Worth Partnership Project, Yokohama Makers Village.

SPECIAL PROJECTS: Homage to Mendini, “Take a Seat” by Italian Cultural Institute of Osaka, Superstudio and Asian Studies Group, “Unreal but real” by Flavio Lucchini and Sense – immaterial Reality.

SUPERSTUDIO 13: Smart City 2019 by Material ConneXion Italia

Press Preview (press only) - April 8 from 10am to 8pm

Superstudio Più / Superstudio 13
via Tortona 27, via Forcella 13, via Bugatti 9
Milan

Press Contact: Chiara Ferella Falda
P : +39 02 42 25 01
designweek@superstudiopiu.com
www.superdesignshow.com

The German Design Council’s 'ein&zwanzig' competition promotes and supports up-and-coming designers: prizes have been awarded for the best 21 projects from a total of 824 entries from 73 countries. These will be presented over the course of a week during the Salone del Mobile 2019 exhibition in Milan. The exhibition has been designed by the well-known design studio, Studiopepe.

The top prize "Best of Best" will also be presented at the awards ceremony on 8 April, and the Winners’ Exhibition will open on the same day.


Press Preview - April 8 from 3pm to 4pm
Award Ceremony + Exhibition opening - April 8 from 6pm to 8pm

via Tortona 31
Milan

During SUPERDESIGN SHOW 2019, Giulio Cappellini presents his new project SUPERHOTEL, an International and yet deeply Italian hotel that mixes specially made top handicraft and industrial products.

A restaurant with different areas describes the world’s cuisines, whereas various types of suites, a large lounge and a gym complete the project. Technology and products intersect one another in a totally natural and contemporary way. A design hotel where you can feel at home anywhere in the world, under the name of diversity with a completely different vision to the uniformity the of hotels of any category. A hotel where everyone can feel at ease, whatever their nationality, profession or aptitude may be. You may sleep in the essential room or in the high-tech one or in the one full of contemporary art works. You can eat on the minimal table, on the artist new-baroque one or on the spectacular one by the star designer or even on a precious antique one, according to the mood.

This is the concept of SUPERHOTEL as explained by art director Giulio Cappellini who once more moves with an ad-hoc project inside research mixing it with elegance and his ability to anticipate trends. To create the ideal and customised hotel are the top names of Italian design, both brands and architects that sign the best production, artisans and artists of the same level.

The following partecipate to SUPERHOTEL: Boffi, Cappellini, CC-Tapis, Caimi Brevetti, De Padova, Driade, Fazzini, Flaminia, Icone Luce, La Perla Home Collection by Fazzini, LG OLED TV MDF Italia, Megius, Poltrona Frau, Sicis, Technogym. Con Ronan & Erwan Bouroullec, Antonio Citterio, Tom Dixon, Gillo Dorfles, Shiro Kuramata, Piero Lissoni, Vico Magistretti, Jean-Marie Massaud, Alessandro Mendini, Jasper Morrison, Paola Navone, Nendo, Neri & Hu, Patrick Norguet, Fabio Novembre, Gio Ponti, Philippe Starck, Leonardo Talarico, Patricia Urquiola, Patricia Urquiola, Marcel Wanders, Norbert Wangen and others…

Superstudio Più
via Tortona 27
Milan

Able Design Award, which has been organized in Japan for the past 10 years, will carry out the final selection at Superdesign Show to celebrate the 10th anniversary of its founding.

Three universities from Japan (University of Tokyo, Kyoto University of Art and Design, Tama Art University) who have passed the document screening and presentation review and two universities from Europe (Politecnico di Milano, Central Saint Martins, University of the Arts London) will produce a space design under the theme of “LAUGH“, symbol of happiness. The grand prix will be decided by jury’s review and visitors voting. Kundo Koyama, Makoto Tanijiri, Akihiro Nishino, Yusaku Imamura, Toshimaro Iida, Jun Inokuma, Yuri Naruse, Ryuji Hirata will act a Juries and hold an award ceremony on April 11.

Award ceremony: April 11

Superstudio Più
via Tortona 27
Milan

Generous Nature will highlight a basic issue: the ability for design and designers to make a major change in industrial production, opting for sustainable systems that go beyond the simple product and that aspire to a wider project that transcends mere environmental awareness and that includes politics, the economy, regulations, behaviour and social and human relations that are the foundation of design culture.

The three institutions have decided to embark on a common path that, despite using different methods, is marked by a single goal.

Alain Berteau / A+Z Design by Geneviève Levivier
Alain Gilles / Greenmood
Emma Ribbens
Filip Janssens
Gilles Lenoble
Heleen Sintobin
LeviSarha / Atmosphère & Bois
Louise Charlier and Judicaël Cornu / Hewy by Scidus
Philippe Martens
Pierre-Emmanuel Vandeputte / Mathy By Bols
Renaud Meunier
Roel Vandebeek / It’s a Roel
Sep Verboom / Livable
Studio Plastique
Studio Plastique / Ardennes Toys

Press preview - April 8 from 10am to 8pm
Cocktail - April 10 from 8pm to 10pm

Opificio 31
via Tortona 31
Milan

The House of Russian Design was created in order to represent our country at the world's major design exhibitions.This year the theme of our exposition is export. Appearance of Russian design products on the world stage.

The team chose those design objects that would be interesting in other countries not only from the point of of function and aesthetics, but also did everything to prepare them for export as much as possible. Key attention was paid to the ease of transportation, instructions and documentation, as well as price formation.
The design of the exposition itself supports this idea in a corporate style based on graphic symbols of export packaging.

Russia Design House is a project of Russian Industrial Designers club @KpdRussia
Russian designers and brands that take part at the exposition: ARCHPOLE / AN.KHA / ART ALIBI / DOODYWOODYDOM / Emil Galeev / GARAGE FACTORY / iM / Irraciodesign / Little Street / M_INDUSTRIAL_DESIGN / MOONK / Perinne / THE_PLY / Team40 / WATCH & SEE / WOODLED / ALENA SELEZNEVA

via Tortona 14
Milan

Materials Village, the hub of Material ConneXion Italia dedicated to materials, new technologies, design and sustainability, will host companies connected to the world of materials and production processes presenting design and technological proposals in terms of aesthetics, sustainability and circular economy.

The installation A Pinnacle of Reflections by 3M Design in collaboration with Matteo Thun & Partners, celebrates nature to inspire meaningful and sustainable solutions.
MATERIICA The Beautiful Side of Design, a two-story exhibition where beauty will be celebrated as an authentic expression of design, will greeted visitors in the Art Garden. The special project, born from the collaboration between Material ConneXion Italia and Marie Claire Maison, is cured by architects Andrea Steidl and Raquel Pacchini from Ar-o-studio and the creative direction of Cinzia Felicetti, editor-in-chief of Marie Claire Maison. PUMA with Innovation by Design and Fraunhofer Institute for Interfacial Engineering and Biotechnology presents an experimental sports shoe as part of its BioEvolution project. The innovative and efficent materials and the avant-garde technological solutions that concern the building, interior design, textile and architecture sectors remain the real protagonists for this 6th edition.

Superstudio Più
via Tortona 27
Milan

- via Tortona
>N°12: Keio University, Honda Experience, PuntoPiù >N°14: Apima Made in Portugal, Russia Design House >N°15: DBOX >N°19: Pinto Seating Design, Gallo >N°20: Younik >N°26: Black Fox Market, Materioteca, Zip Zone Events >N°27: Lexus - Leading with Light, Dassault Systèmes - Superstudio Più >N°31: German Design Council, Mario Tsai Studio >N°32: Union Corporation Japan, Novartis - Torneria >N°35: Nhow Milano - Design Your Paths, Vanity Fair Social Garden >N°37: Teads

- via Savona
>N°5/A: Casello Giallo >N°17/5: Corraini Edizioni >N°18: Savona 18 Suites - Aldo Cibic
>N°26: Materioteca >N°52: Neo New Energy Organism >N°54: Stone Island

- via Forcella
>N°7: Faema Art&Caffeine >N°8: Labsolue Perfume Laboratory

- via Novi
>N°2: Casa Stokke, Angewandte Vienna >N°5: Ikea

- via Vigevano
>N°39: Hans Boodt Mannequins

- via privata Gaspare Bugatti
>N°7: Galvanotecnica Bugatti >N°11/13: Zonca International >N°15: Delta Light

- Largo Delle Culture: Laboratories Filorga

Press Point c/o Magna Pars
via Tortona 15
Milan

www.tortonadesignweek.com

Press Contact: info@tortonadesignweek.com

Ventura Future has chosen a close collaboration with the cultural project BASE which is located in the Ex-Ansaldo - a former industrial area in Milan

[red]Schools and Academies exhibitors[/red] :
[red]THE NETHERLANDS[/red] : Academie Artemis, Strategic Design MSC Delft University of Technology,
[red]GERMANY[/red] : Burg Giebichenstein University of Art and Design, Pforzheim University Soda + Industrial Design, Weißensee School of Art and Design Berlin
[red]UK[/red] : Royal College of Art / Design Products, Material Futures, Central Saint Martins, UAL
[red]DENMARK[/red] : Design School Kolding, Krabbesholm Højskole, VIA Design, VIA University College,
[red]SWITZERLAND[/red] : Institute of Industrial Design, FHNW Academy of Art and Design in Basel
[red]USA[/red] : Rhode Island School Of Design Department Of Furniture Design, University of Iowa 3D Design Program, Wasatch Design Collective
[red]FRANCE[/red] : Réseau des écoles supérieures d’art du Grand Est
[red]CZECH REPUBLIC[/red] : UMPRUM Academy of Arts, Architecture and Design in Prague
[red]SPAIN[/red] : Universidad Cardenal Herrera CEU, Universidad Politécnica de Valencia

[red]""Future (H)eart(H): 8 Dutch Design visions for a liveable earth""[/red]
Exhibition curated by Organisation in Design and organised in partnership with the Embassy and the Consulate-General of the Kingdom of the Netherlands in Milan.
The selected exhibitors are :
Pascale Theron Studio, Atelier Boelhouwer, Studio Nienke Hoogvliet, Shahar Livne Design, Studio Tinus, Kuang-Yi Ku, Philipp Kollmann and Studio Klarenbeek & Dros with Krown and Atelier Luma

[red]Special Exhibitors Projects[/red]
Wandschappen : "Soundscapes;"
A collection of artworks that improve the acoustic quality of spaces. The pieces are custom made of wool with an inner sound system of recycled wool and are developed with Kvadrat materials.

Lechler S.p.A. with Francesca Valan : "COLOR DESIGN - The Way of Nature"
By tapping into the latest colour trends and chemical developments, the series integrates nature and technology, creating a new dimension of the ideal habitat

Officine Tamborrino with Knauf and Scaffsystem : "CASACADABRA",
Aesthetic and artisanal values and architecture and design merge to build the ideal house.

Burg Giebichenstein University of Art and Design Halle : "The Burg Roadshow:"
A selection of student projects ... Tailor-made 100% thermoplastic footwear that can be manufactured directly on the user’s feet;... Explorations of the cultural diversity of widows’ clothing around the world.

... AND OTHER ORIGINALS EXPERIENCE

Press Preview - April 8 from 10am to 7pm
Open Evening - April 10 from 8pm to 10pm

BASE Milano
via Tortona 54 - via Bergognone 34
Milan

Press Contact: ventura@organisationindesign.com
www.venturaprojects.com

Manufacto by ZEUS

Zeus will present 2019 great novelties design Maurizio Peregalli. Theme of the 2019 edition will be MANUFACTO, underlining the value of the combination between design and craftsmanship. ZEUS restates its 35-years minimalistic design history with an international overview, embracing all participants of the constantly evolving project.

DESIGN ENSEMBLE:
ZEUS Design Collection - TEXTURAE Contemporary wallpapers - NEO Hand-woven Neoprene - KARPETA Handmade rugs of contemporary design - DIX HEURES DIX Decorative lighting - COVO Uncommon things
We will also host the photo exhibition GARDEN MEMOS by Alizia Lottero, part of the project DESIGN+SENSIBILE, a serie of events which will take place in the city of Mlano.

Cocktail every day from 6pm

Zeus Design Store
c.so San Gottardo 21/9
Milan

Camp Design Gallery Presents Three characters in the second act: The Royal Family by Adam Nathaniel Furman in collaboration with Abet Laminati.

In occasion of Fuorisalone 2019, Camp Design Gallery is proud to present the new work of Adam Nathaniel Furman, a collection that recalls the previous “Four characters in the first act”. Now we are in front of “Three characters in the second act: The Royal Family”, a project realized in collaboration with the historical laminates company Abet Laminati. The project focuses on contemporary collectible design through three specially commissioned pieces, each of which generates its forceful presence through the deployment of intricately patterned surfaces, and in- triguing architectures.

Opening - Breakfast Visit April 8 from 11pam to 1pm
Cocktail - April 8 from 6pm to 10pm

via Giovanni Segantini 71
Milan

From 9 to 14 April for the first time at Milan Design Week, Lamborghini presents Living in the Fast Lane: the interactive Lamborghini Lab where design merges with technological and engineering development. In addition, presented as a world preview at the Geneva Motor Show, the new Huracán EVO Spyder will be on show for the first time in Italy. The Lab space, located in Via Tortona 15 within the Magna Pars Suites Milan, is designed as an exhibition route that allows the visitor to immerse themselves, step by step, into the Lamborghini universe, from the first historical masterpieces to the significant current developments.



Media Preview: April 8 from 2.30pm to 6.30pm

DBOX - Magna Pars Suites Hotel
via Tortona 15
Milan

RSVP: collezioneautomobililamborghini@andstudio.it