Milan Design Weeks
April 2019

Zurich-based bag manufacturer FREITAG and artist Georg Lendorff are inviting all Milan Design Week sophisticates to come along to UNFLUENCER at Ventura Centrale in via Ferrante Aporti 23, where they can admit to their design and consumption transgres- sions and launch a new discussion about good and bad design in the 21st century.

FREITAG intends to change all that and has teamed up with artist Georg Lendorff to stimulate good discus- sions about lousy design and other crimes. They're receiving support in this venture from the scenographers at Ortreport.

At the (spatial) center of «UNFLUENCER – De-sinning the Designer» is Lendorff's immersive, walk-in video and light installation. Projections onto thousands of threads hanging from the ceiling cause visitors' and observers' sense of space and time to dissolve and are a refuge for a brief but contemplative respite from the four-day hustle and bustle in Milan, freed of all external influences.
In the midst of all this, visitors to the installation can admit their design and consumer sins, either alone and anonymously or in a confidential dialog. And for ques- tions regarding what constitutes bad – and hence con- fession-worthy – design and consumer habits, the «FREITAG Cyclist Manifesto» provides some useful guidelines.

Press preview - April 8 from 3pm to 7pm

UNFLUENCER – DE-SINNING THE DESIGNER

via Ferrante Aporti 23
Milan

Press Contact: Nadia Besseghini
P : +41 43 210 33 04
nadia.besseghini@freitag.ch

Ventura Centrale is returning this year for its third edition. The massive industrial warehouses under the Milan Central Station will once again be filled with majestic installations by renowned international companies, design labels and studios. Since its start in 2017 Ventura Centrale has been expanding each year; from eight abandoned warehouses in 2017, to nine warehouses in 2018 and to sixteen vaults this year.

Exhibitors: Agc, Aira, Cosentino, Cramum, DNP, DPOT Modern and Contemporary Brazilian Furniture, Freitag, Humanscale, Lavazza and Gufram, Lensvelt & Modular, Maarten Baas, Noroo Group, Rapt Studio, Sky-Frame, Takt Project, Yamaha Corporation Design Laboratory, Weltevree

Press Preview- April 8 from 3pm to 7pm

Ventura Centrale Press Point
via Ferrante Aporti 9
Milan

Press Contact: ventura@organisationindesign.com
www.venturaprojects.com

Press Preview: 8 April From 9.30am to 5.30pm
Opening Reception by invitation only: 11 April From 6.00pm to 8.30pm

via Venini 85
20125 Milan

Rapt Studio announce its debut at Salone del Mobile with Tell Me More, an interactive, immersive installation at Ventura Centrale.

With Tell Me More, Rapt explores the intersection of spatial experience and emotional connection, offering visitors the opportunity to experience a microcosm of a Rapt-designed environment. Like the retail, hospitality, workplace and experience design Rapt has executed for some of the world’s most valuable brands (such as Google, Vans, HBO, Twitter, PayPal, and The North Face), Tell Me More invites visitors to feel the emotion of arriving as individuals and leaving as part of something larger.

To bring Tell Me More to life, Rapt partnered with a selection of renowned design brands. Erik Bruce fabricated intricate, artful drapery for key components of the installation, creating thoughtful compositions with both color and opacity. Brooklyn-based lighting studio Rich Brilliant Willing provided decorative fixtures, including their Vitis chandelier; Moooi Carpets by Mae Engelgeer is showcasing their new collaboration, the Swell Signature collection, which uses a soft palette and groovy graphics. Concrete Collaborative is showcasing custom terrazzo platforms and bar tables handmade in California, and Swedish furniture brand Blå Station is displaying their Åhus easy chair, cocktail tables, and a custom Bob sofa. DZINE, the San Francisco furniture showroom and gallery, facilitated the partnership with Sancal, a Spanish furniture company featuring chairs and benches upholstered in Danish fabric. Bart Halpern provided luxurious, iridescent fabrics called Liquid and Opal sourced by Erik Bruce, and The Bradley Collection – a drapery hardware company based in the UK – contributed artisanal hardware. Carnegie and Création Baumann contributed their Chamois fabric.

via Ferrante Aporti 15bis
Milan

Humanscale Presents: Bodies in Motion, An Exploration in Human Movement
Designed by Todd Bracher and Studio TheGreenEyl for Milan Design Week

Press Preview - 8 April from 3.00pm-7.00pm

Via Ferrante Aporti 29
20125 Milan

Every time Baas participates at the Milan Design Week, he attracts attention with something unexpected and outstanding. This year the designer and Lensvelt took over Ristorante Pizzeria Dinky at Viale Brianza in Milan, and transformed it into BAR BAAS. The name is a nod to the famous Bar Basso. Lensvelt and Baas produced the Dinky Edition especially for the restaurant. A limited edition of 100 pieces of the Maarten Baas 101 Chair, will be executed with a remarkable pink frame and pink upholstery, matching the colors of Ristorante Pizzeria Dinky.

BAR BAAS & Dinky Edition. A limited edition of 100 pieces of the Maarten Baas 101 Chair.

Ristorante Pizzeria Dinky
Viale Brianza, 36
20127 Milan

Alcova is an experimental prototype for an itinerant cultural institution in development by Space Caviar and Studio Vedèt. Currently operating as a roving platform for art and design across multiple sites in and around Milan, it activates forgotten locations and spaces of historical significance, temporarily recasting them as venues for performative activities.

During Fuorisalone 2019 Alcova will occupy two sites, both of which will be open to visitors for the duration of Design Week. Both will be intensely programmed for the event's duration with performances, exhibitions and installations involving over a dozen partners from as many countries.

Alcova is located in the former panettone factory of Giovanni Cova & Co., north of Loreto, an ex-industrial space partly taken over by plants and vegetation, frozen in a state of poetic semi-abandonment.

Alcova Sassetti, organised in collaboration with Alice Stori Lichtenstein and Fondazione Kenta, will activate a former cashmere factory in Isola perfectly preserved in its original condition since the 1930s.

Partecipants Alcova Popoli Uniti:
1+1design gallery
alfa.brussels
Architetti Artigiani Anonimi
Atelier Avéus
Bananatex by Qwstion
BoardGrove Architects
Carpet Sign
CIAM + Arabeschi di Latte
Disegno
Dzek/Formafantasma
FAUST I Gianluigi Ricuperati
FRoM LIGHTING
HARU
Het Nieuwe lnstituut
KooZA/rch & (ab)normal
Lambert & Fils Luminaires x DWA Design Studio
Lukas Wegwerth +Atelier Luma
M-L-XL Studio
Manuel Coltri + DWA Design Studio
Matthew McCormick Studio
Nanban
ODDNESS
Opere varie
Optimismus
Panter&Tourron
REV 001 Group
Salvatori Lanteri
Secondome
Studio Makkink & Bey
Supaform
T SAKHI | Tessa & Tara Sakhi
UTIL

Partecipants Alcova Sassetti:
Aesthetics of Exclusion- Sjoerd ter Borg
Alissa Volchkova
Bloc Studios
Bohinc Studio
Crafting plastics! studio
Christophe Machet
Cookies x GHL
Flatwig Studio + Kristina Sipulova
Henzel Studio
Hans Maier-Aichen
Morph Collective
Nadja Zerunian
NERO Design Gallery
Philipp Weber x ANALOG
Selvaggia Alazraki
Studio Furthermore
Studio Joris de Groot
Studio Minale-Maeda


Press preview - April 8 from 9.30am to 5.30pm @ Alcova Popoli Uniti
Press preview - April 8 from 2.30pm to 5.30pm @ Alcova Sassetti

via Popoli Uniti 11-13 / via Sassetti 31
Milan

Gufram will be at Milano Design Week 2019 with Lavazza presenting an immersive installation inside the Ventura Centrale hangar: LAVAZZA A MODO GUFRAM. The focus is the exclusive new Lavazza A Modo Mio system coffee machine, interpreted for the event by Gufram. The new limited-edition Deséa Golden Touch by Gufram features a vibrant golden livery that enriches the sophisticated contemporary aesthetic of Lavazza’s latest product, as well as celebrating the innovative coffee experience.From 9 to 14 April, the location will also host a rich schedule of evening events with the best music by Apollo Milano

Ventura Centrale
Via Ferrante Aporti 15
20125 Milan

P : +39 0173 56102
info@gufram.it