Originally planned to kick off at the end of March, Shanghai Fashion Week will return and run physically from April 6 to 14, with a line-up featuring runways, tradeshows, and a series of events.

This edition, which has as its theme “Bloom the Spring,” features more than 100 brands showing their Fall 2021 collections as part of the official calendar, under the Chinese government’s COVID-19 guidelines.

Xiao Xue, former publisher and editor-in-chief of Elle China and now a leading Chinese fashion and lifestyle opinion leader, has been invited as SFW ambassador for a three-year term. She will help the platform supporting Chinese brands, promoting sustainability and women’s empowerment.

Chinese fashion brand Mark Fairwhale will open Fashion Week in the main Xintiandi venue. Other brands on the schedule include Tuyue, Chau Rising, Reineren, Maya Li, Hemu, Inxx, Rflexion, Leaf Xia, Yes By Yesir, Youwei, Tuyue, Chau·Rising, Veeco Zhao, Moodbox, Bronze Lucia, Wrong, Yoeyyou, Rico Lee and Reineren. Dawei and Comme Moi will make their debuts as part of Shanghai’s official schedule.

Some of the Chinese talents present their collections with Labelhood and for this season the selected designers are divided into five groups which will show from April 7 to 11 at the Tank Shanghai museum, on the West Bund. Labelhood’s schedule includes Louis Shengtao Chen, Ponder.er, Peng Tai, VII Victor x Wang, Club_Cylinder, Fabric Porn, and Dumpty’s debuts at the SFW official calendar, and newcomers from Labelhood’s incubation project Youtopia including Anno Mundi, Fivekoh, Momonary, Sorgenti, and Toile.

Emerging Chinese designers with global exposure such as Shushu/Tong, Angel Chen, Rui, Yuhan Wang, Private Policy, and Yueqi Qi will also return to the showcase with local names such as Yirantian, Roaringwild, Oude Waag, Yingpei Studio, Jacques Wei, Superr., Umamiism Oyster and Swaying/knit presenting their Fall 2021 collections.

International labels Ermanno Scervino, Jason Wu, Pronovias, Muse Marry and Nicole Milano will showcase their works with the Shanghai Iconic Fashion Showcase platform at the center of Shanghai’s CBD Jing An Kerry Center.

Dior and Versace focus their interests on the Chinese market and they planned events during Shanghai Fashion Week.

Dior will debut on the runways with the pre-fall 2021 collection by Maria Grazia Chiuri at the Long Museum West Bund in Shanghai on April 12.

Versace will present the “Versacepolis, a tribute to the power of women” project in the luxury shopping center in the city, Plaza 66.

Among other events, the exhibition titled “Fashion In Circulation” presented by Ulio Space at Mode Shanghai involving the participation of fashion brands and companies from supply chains, and the inaugural Yu Prize, a competition to nurture emerging Chinese fashion talents. The winner of the Yu Prize will be announced on April 6 during the Shanghai Fashion Week opening with an official awards ceremony.

On top of physical events, a range of digital initiatives will help fashion week reach consumers directly. For example, SFW will launch the “Shanghai Fashion and Lifestyle Carnival,” an online platform that enables fashion brands to sell their latest works to Chinese consumers.

While China’s top live streamer Austin Li will join offline events to celebrate the launch. The other top live streamer Viya will work with the ITIB designer platform to showcase its collaboration.

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