Brands showrooms opened during international sales campaigns
Milan Men's Fall Winter 27-28
Milan Men's Fall Winter 27-28
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AG Jeans See on Map
from Tuesday January 12 2027
to Wed. January 27 2027
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from Tuesday January 12 2027
to Wed. January 27 2027
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Brama
* Mini Website
Via Sirtori 22 20129 Milan
PRE-COLLECTION
Dedicated to the art of beautifully crafted clothing, AG is a leader in contemporary style, offering refined, modern interpretations of casual luxury. Founded in 2000 by denim pioneer Yul Ku in Los Angeles, the label quickly earned acclaim for its premium denim, exceptional fits, and high-quality fabrics. Uniquely positioned in the fashion industry, AG operates a fully vertically integrated manufacturing facility, carrying out every stage of production—from design to finishing touches—under one roof to prioritize efficiency and responsible craftsmanship.
* Mini Website
Via Sirtori 22 20129 Milan
PRE-COLLECTION
Dedicated to the art of beautifully crafted clothing, AG is a leader in contemporary style, offering refined, modern interpretations of casual luxury. Founded in 2000 by denim pioneer Yul Ku in Los Angeles, the label quickly earned acclaim for its premium denim, exceptional fits, and high-quality fabrics. Uniquely positioned in the fashion industry, AG operates a fully vertically integrated manufacturing facility, carrying out every stage of production—from design to finishing touches—under one roof to prioritize efficiency and responsible craftsmanship.
Women’s RTW, Men’s RTW
Blue Blue Japan See on Map
from Tuesday January 12 2027
to Friday February 05 2027
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from Tuesday January 12 2027
to Friday February 05 2027
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Marziano Bello
* Mini Website
Via Giacomo Watt 37 20143 Milan
Blue Blue Japan launched in 1996 as the flagship brand of Okura, a shop owned by Seilin & Co. Founded in 1975, Seilin & Co. pioneered American casual fashion in Japan, curating denim, jeans, and lifestyle items. Blue Blue Japan blends traditional Japanese craftsmanship, hand-dyeing, hand-stitching, and seasonal themes with a signature focus on deep indigo dye and the colors of Japan.
* Mini Website
Via Giacomo Watt 37 20143 Milan
Blue Blue Japan launched in 1996 as the flagship brand of Okura, a shop owned by Seilin & Co. Founded in 1975, Seilin & Co. pioneered American casual fashion in Japan, curating denim, jeans, and lifestyle items. Blue Blue Japan blends traditional Japanese craftsmanship, hand-dyeing, hand-stitching, and seasonal themes with a signature focus on deep indigo dye and the colors of Japan.
Women’s RTW, Men’s RTW
Diane von Furstenberg See on Map
from Tuesday January 12 2027
to Wed. January 27 2027
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from Tuesday January 12 2027
to Wed. January 27 2027
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Brama
* Mini Website
Via Sirtori 22 20129 Milan
PRE-COLLECTION
DVF was founded in 1972 by Diane von Fürstenberg, who set out to empower women through style. Renowned for the iconic wrap dress, DVF quickly became a global designer brand, celebrated for its bold and creative approach to color and print, and feminine silhouettes that are effortless, sexy, and on-the-go. The DVF brand gives every woman the tools to be the woman she wants to be, with clothes that are fresh, modern, functional, and practical.
* Mini Website
Via Sirtori 22 20129 Milan
PRE-COLLECTION
DVF was founded in 1972 by Diane von Fürstenberg, who set out to empower women through style. Renowned for the iconic wrap dress, DVF quickly became a global designer brand, celebrated for its bold and creative approach to color and print, and feminine silhouettes that are effortless, sexy, and on-the-go. The DVF brand gives every woman the tools to be the woman she wants to be, with clothes that are fresh, modern, functional, and practical.
Women’s RTW
Joshua Sanders See on Map
from Monday January 15 2024
to Monday February 05 2024
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from Monday January 15 2024
to Monday February 05 2024
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Spazio 38
* Mini Website
Alzaia Naviglio Grande 38 20144 Milan
Joshua Sanders transforms traditional luxury by fusing high-end Italian craftsmanship with an irreverent, pop-culture-driven energy. Rooted in Milan but inspired by global travel, music, and art, the brand balances street-smart playfulness with refined tailoring.
* Mini Website
Alzaia Naviglio Grande 38 20144 Milan
Joshua Sanders transforms traditional luxury by fusing high-end Italian craftsmanship with an irreverent, pop-culture-driven energy. Rooted in Milan but inspired by global travel, music, and art, the brand balances street-smart playfulness with refined tailoring.
Men’s RTW
Kuro See on Map
from Tuesday January 12 2027
to Friday February 05 2027
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from Tuesday January 12 2027
to Friday February 05 2027
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Marziano Bello
* Mini Website
Via Giacomo Watt 37 20143 Milan
Kuro is a Japanese brand inspired by the elegance of “black,” blending cultural depth with modern design. Founded in 2010 by Yusuke Yatsuhashi, it unites functional simplicity with innovative sewing, fabric treatments, and world-class Japanese denim craft. Celebrated internationally, Kuro merges traditional tailoring with a fresh contemporary edge. Guided by Mottainai, the brand champions sustainability through upcycling and meticulous craftsmanship. Made entirely in Japan, each piece reflects the artisans’ skill, cultural heritage, and unwavering quality. Kuro offers clothing that embodies authenticity, innovation, and lasting style.
* Mini Website
Via Giacomo Watt 37 20143 Milan
Kuro is a Japanese brand inspired by the elegance of “black,” blending cultural depth with modern design. Founded in 2010 by Yusuke Yatsuhashi, it unites functional simplicity with innovative sewing, fabric treatments, and world-class Japanese denim craft. Celebrated internationally, Kuro merges traditional tailoring with a fresh contemporary edge. Guided by Mottainai, the brand champions sustainability through upcycling and meticulous craftsmanship. Made entirely in Japan, each piece reflects the artisans’ skill, cultural heritage, and unwavering quality. Kuro offers clothing that embodies authenticity, innovation, and lasting style.
Women’s RTW
Monsieur Iñaki See on Map
from Tuesday January 12 2027
to Friday February 05 2027
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from Tuesday January 12 2027
to Friday February 05 2027
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Marziano Bello
* Mini Website
Via Giacomo Watt 37 20143 Milan
M'S COLL. AND W'S PRE-COLL.
Monsieur Iñaki transforms vintage Japanese kimono into one-of-a-kind collectible fashion, guided by the philosophy “Mended, Not Broken.” Inspired by Kintsugi, the Japanese art of honoring imperfection, the brand preserves the history and craftsmanship of forgotten kimono, giving them new life. Drawing on the glamour, sensuality, and visual culture of 1970s and 1980s Japan, each creation is unique and made in Japan. Founded by George Inaki, also the founder of Milamore Fine Jewelry (2019), Monsieur Iñaki was developed in 2024, connecting both brands through timeless design and Japanese craftsmanship.
* Mini Website
Via Giacomo Watt 37 20143 Milan
M'S COLL. AND W'S PRE-COLL.
Monsieur Iñaki transforms vintage Japanese kimono into one-of-a-kind collectible fashion, guided by the philosophy “Mended, Not Broken.” Inspired by Kintsugi, the Japanese art of honoring imperfection, the brand preserves the history and craftsmanship of forgotten kimono, giving them new life. Drawing on the glamour, sensuality, and visual culture of 1970s and 1980s Japan, each creation is unique and made in Japan. Founded by George Inaki, also the founder of Milamore Fine Jewelry (2019), Monsieur Iñaki was developed in 2024, connecting both brands through timeless design and Japanese craftsmanship.
Women’s RTW, Men’s RTW
Mother See on Map
from Tuesday January 12 2027
to Wed. January 27 2027
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from Tuesday January 12 2027
to Wed. January 27 2027
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Brama
* Mini Website
Via Sirtori 22 20129 Milan
PRE-COLLECTION
Founded in 2010 by Lela Becker and Tim Kaeding, Mother disrupted the market with its vintage-inspired denim rooted in '70s California nostalgia. Today, the global brand offers denim, sportswear, outerwear, and accessories while maintaining a strong commitment to local craftsmanship—producing over 90% of its line directly in Los Angeles using premium imported materials.
* Mini Website
Via Sirtori 22 20129 Milan
PRE-COLLECTION
Founded in 2010 by Lela Becker and Tim Kaeding, Mother disrupted the market with its vintage-inspired denim rooted in '70s California nostalgia. Today, the global brand offers denim, sportswear, outerwear, and accessories while maintaining a strong commitment to local craftsmanship—producing over 90% of its line directly in Los Angeles using premium imported materials.
Women’s RTW
MRZ See on Map
from Monday January 15 2024
to Monday February 05 2024
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from Monday January 15 2024
to Monday February 05 2024
*
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Spazio 38
* Mini Website
Alzaia Naviglio Grande 38 20144 Milan
MRZ is an Italian brand rooted in Maglificio Tomas’ knitwear expertise, blending heritage craftsmanship with a contemporary vision. Sportswear influences meet femininity and tailoring, redefining everyday elegance through experimental shapes, refined details, and distinctive textures. Made in Italy and driven by innovation, MRZ expresses a modern, dynamic approach to knitwear with a strong international outlook.
* Mini Website
Alzaia Naviglio Grande 38 20144 Milan
MRZ is an Italian brand rooted in Maglificio Tomas’ knitwear expertise, blending heritage craftsmanship with a contemporary vision. Sportswear influences meet femininity and tailoring, redefining everyday elegance through experimental shapes, refined details, and distinctive textures. Made in Italy and driven by innovation, MRZ expresses a modern, dynamic approach to knitwear with a strong international outlook.
Women’s RTW
Notshy See on Map
from Sunday November 15 2026
to Friday January 15 2027
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from Sunday November 15 2026
to Friday January 15 2027
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Guffanti Concept Showroom
* Mini Website
Via Filippo Corridoni 37 20122 Milan
PRE -COLLECTION
Notshy, the French brand specializing in knitwear, offers a total-look collection in cashmere and wool, available in 30 shades, a true symbol of elegance and comfort.
* Mini Website
Via Filippo Corridoni 37 20122 Milan
PRE -COLLECTION
Notshy, the French brand specializing in knitwear, offers a total-look collection in cashmere and wool, available in 30 shades, a true symbol of elegance and comfort.
Women’s RTW
Paris/64 See on Map
from Tuesday January 12 2027
to Friday February 12 2027
*
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from Tuesday January 12 2027
to Friday February 12 2027
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Daniele Ghiselli Showroom
* Mini Website
Via Sidoli 19 20129 Milan
PRE-COLLECTION
Founded in 2019, Paris/64 is a high-quality leather handbag and accessories brand that handcrafts its own products in their own atelier in Spain, carefully taking charge of every step of the process with a firm commitment to excellence and responsibility. Embracing a contemporary form of quiet luxury, the brand is defined by timeless design, refined craftsmanship, and an understated yet unmistakable elegance. From the initial idea and sketch to the meticulous selection of the best national suppliers and the artisanal work of assembling, sewing, and finishing, each creation reflects an absolute dedication to detail.
* Mini Website
Via Sidoli 19 20129 Milan
PRE-COLLECTION
Founded in 2019, Paris/64 is a high-quality leather handbag and accessories brand that handcrafts its own products in their own atelier in Spain, carefully taking charge of every step of the process with a firm commitment to excellence and responsibility. Embracing a contemporary form of quiet luxury, the brand is defined by timeless design, refined craftsmanship, and an understated yet unmistakable elegance. From the initial idea and sketch to the meticulous selection of the best national suppliers and the artisanal work of assembling, sewing, and finishing, each creation reflects an absolute dedication to detail.
Women’s RTW
Self-Portrait See on Map
from Wed. January 13 2027
to Tuesday January 26 2027
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from Wed. January 13 2027
to Tuesday January 26 2027
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Baltimora Studio
* Mini Website
Foro Buonaparte 54 20121 Milan
Founded in London in 2013 by Han Chong, Self-Portrait bridges fast fashion and high-end luxury by offering accessible, contemporary designer wear. Known for modernizing classic silhouettes, the brand combines premium fabrics with innovative textures and sharp tailoring. Its versatile, day-to-night designs celebrate confident femininity with distinctive details for women who value individuality.
* Mini Website
Foro Buonaparte 54 20121 Milan
Founded in London in 2013 by Han Chong, Self-Portrait bridges fast fashion and high-end luxury by offering accessible, contemporary designer wear. Known for modernizing classic silhouettes, the brand combines premium fabrics with innovative textures and sharp tailoring. Its versatile, day-to-night designs celebrate confident femininity with distinctive details for women who value individuality.
Women’s RTW
The Andamane See on Map
from Wed. January 13 2027
to Tuesday January 26 2027
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from Wed. January 13 2027
to Tuesday January 26 2027
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Baltimora Studio
* Mini Website
Foro Buonaparte 54 20121 Milan
The Andamane is an Italian brand designed by a creative team that was longing for a wardrobe of essential pieces with touches of color, timeless fabrics, and contemporary patterns. Value is given to quality while offering prices at a competitive rate. The Andamane is all about effortless yet statement pieces, wearable AM to PM.
* Mini Website
Foro Buonaparte 54 20121 Milan
The Andamane is an Italian brand designed by a creative team that was longing for a wardrobe of essential pieces with touches of color, timeless fabrics, and contemporary patterns. Value is given to quality while offering prices at a competitive rate. The Andamane is all about effortless yet statement pieces, wearable AM to PM.
Women’s RTW
The Dynamis Studio See on Map
from Tuesday January 12 2027
to Friday February 12 2027
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from Tuesday January 12 2027
to Friday February 12 2027
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Daniele Ghiselli Showroom
* Mini Website
Via Sidoli 19 20129 Milan
PRE-COLLECTION
Exquisite materials, timeless design, and the perfect fit. A collection of elevated outerwear that focuses on clean but distinct design details. The Dynamis Studio believes that quality is the key element of a true investment piece, and we keep this in mind when designing our coats to make sure they remain impeccable for the future seasons to come. The double wool with hand-stitched edges guarantees a lighter feel and warmth at the same time. Our mission is to create strong style staples for modern and conscious women.
* Mini Website
Via Sidoli 19 20129 Milan
PRE-COLLECTION
Exquisite materials, timeless design, and the perfect fit. A collection of elevated outerwear that focuses on clean but distinct design details. The Dynamis Studio believes that quality is the key element of a true investment piece, and we keep this in mind when designing our coats to make sure they remain impeccable for the future seasons to come. The double wool with hand-stitched edges guarantees a lighter feel and warmth at the same time. Our mission is to create strong style staples for modern and conscious women.
Women’s RTW
Urbancode See on Map
from Tuesday January 12 2027
to Friday February 12 2027
*
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from Tuesday January 12 2027
to Friday February 12 2027
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Daniele Ghiselli Showroom
* Mini Website
Via Sidoli 19 20129 Milan
PRE-COLLECTION
Urbancode launched with its line of women's accessories in 2008, from its London-based design house. The brand has evolved to include womenswear with an emphasis on faux fur and outerwear. The design team has achieved critical acclaim for its ability to bring together seemingly conflicting styles, prints, moods, and references into a focused vision, to create unique and beautifully crafted womenswear. A contemporary womenswear British design company renowned for its fashion-forward designs, craftsmanship, and quality. With over 30 years of designing and manufacturing experience with high-quality materials, meaning we can ensure the utmost care is lavished into every one of our styles. Urbancode is firmly establishing itself as an affordable premium lifestyle brand, crafted using the highest quality materials we can source, bridging the gap between high-street and high-end.
* Mini Website
Via Sidoli 19 20129 Milan
PRE-COLLECTION
Urbancode launched with its line of women's accessories in 2008, from its London-based design house. The brand has evolved to include womenswear with an emphasis on faux fur and outerwear. The design team has achieved critical acclaim for its ability to bring together seemingly conflicting styles, prints, moods, and references into a focused vision, to create unique and beautifully crafted womenswear. A contemporary womenswear British design company renowned for its fashion-forward designs, craftsmanship, and quality. With over 30 years of designing and manufacturing experience with high-quality materials, meaning we can ensure the utmost care is lavished into every one of our styles. Urbancode is firmly establishing itself as an affordable premium lifestyle brand, crafted using the highest quality materials we can source, bridging the gap between high-street and high-end.
Women’s RTW
Venerdì Pomeriggio See on Map
from Monday January 15 2024
to Monday February 05 2024
*
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from Monday January 15 2024
to Monday February 05 2024
*
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Spazio 38
* Mini Website
Alzaia Naviglio Grande 38 20144 Milan
Venerdì Pomeriggio translates that familiar, dreamy shift from the outside world into home into a distinct creative language. By grounding Vivetta Ponti’s signature poetic sensibility in domestic spaces, domestic memory, and small everyday rituals, the project creates something both intimate and tangible.
* Mini Website
Alzaia Naviglio Grande 38 20144 Milan
Venerdì Pomeriggio translates that familiar, dreamy shift from the outside world into home into a distinct creative language. By grounding Vivetta Ponti’s signature poetic sensibility in domestic spaces, domestic memory, and small everyday rituals, the project creates something both intimate and tangible.
Women’s RTW, Men’s RTW
Y-3
* Mini Website See on Map
from Thursday January 14 2027
to Sunday January 17 2027
*
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* Mini Website See on Map
from Thursday January 14 2027
to Sunday January 17 2027
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Adidas Style Showroom
Via Privata Rezia 4 20135 Milan
+ January 27 - February 07, 2027
By appointment only
Via Privata Rezia 4 20135 Milan
+ January 27 - February 07, 2027
By appointment only
Zona20 Milano
* Mini Website See on Map
from Friday January 01 2027
to Saturday January 30 2027
*
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* Mini Website See on Map
from Friday January 01 2027
to Saturday January 30 2027
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Zona20 Milano Showroom
Via Morimondo 26 20143 Milan
MAN COLLECTION
January 1 - 10, 2027
January 17 - 30, 2027
M'S COLL. AND W'S PRE-COLL.
January 12 - 15, 2027
PITTI UOMO
Stand D/11 @ Futuro Maschile
Padiglione Centrale – Piano Attico
Fortezza da Basso, Firenze
Founded in 2023 by Zoe and Cherie Wang in Milan, Italy, Zona20 Milano is a fashion house rooted in the Italian tradition of refined craftsmanship. The brand creates sophisticated yet effortless collections where deconstructed tailoring, minimalist purity, and fluid silhouettes coexist in a harmonious dialogue. The name, inspired by the 20 km/h speed limit in certain urban zones in Europe, reflects the House’s commitment to slow fashion: an unwavering dedication to quality, sourcing Made-in-Italy fabrics, and a mindful approach to the supply chain and ethical practices. Zona20 Milano stands at the intersection of timeless elegance and conscious design.
Via Morimondo 26 20143 Milan
MAN COLLECTION
January 1 - 10, 2027
January 17 - 30, 2027
M'S COLL. AND W'S PRE-COLL.
January 12 - 15, 2027
PITTI UOMO
Stand D/11 @ Futuro Maschile
Padiglione Centrale – Piano Attico
Fortezza da Basso, Firenze
Founded in 2023 by Zoe and Cherie Wang in Milan, Italy, Zona20 Milano is a fashion house rooted in the Italian tradition of refined craftsmanship. The brand creates sophisticated yet effortless collections where deconstructed tailoring, minimalist purity, and fluid silhouettes coexist in a harmonious dialogue. The name, inspired by the 20 km/h speed limit in certain urban zones in Europe, reflects the House’s commitment to slow fashion: an unwavering dedication to quality, sourcing Made-in-Italy fabrics, and a mindful approach to the supply chain and ethical practices. Zona20 Milano stands at the intersection of timeless elegance and conscious design.
Women’s RTW, Men’s RTW





















