Agency WIL
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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AJOBYAJO is a menswear brand founded in 2016, strongly influenced by Asian subcultural narratives. Through its collections, the brand speaks for those who feel unheard and out of place. Targeting a broad audience from teens to people in their 30s, the brand has gained strong recognition not only in Korea but also among international buyers.

Agency Wil


Sooyeoll Sung (Agency Wil)

Victor Showroom
* Mini Website
Victor Showroom
4F, 54 Noksapyeong-daero 11-gil, Yongsan-gu, 04384 Seoul

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Archivépke is a contemporary South Korean minimalist design brand under Kolon Industries specializing in soft leather and nylon accessories, shoes, and handbags characterized by fluid, organic curves and muted, earthy color palettes. A brand for you who are always confident and love and nurture yourself, and who are strict but free at the same time and who live the present.

Sales Inquiries

Mobile: +82 10 72 74 38 50

DDP Art Hall 1 Seoul

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Designer: LEE DO YEON

Fashion Show > 14:00

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For 2027 SS, the monochrome luxury label revisits and completes a vision first introduced ten years ago, presenting Baroque in a newly evolved form.

Sales Inquiries

DDP Art Hall 1 Seoul

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Designer: PARK YOUN SOO

Fashion Show > 17:30

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Under the theme “Expanded Continuum,” Big Park reframes ideas of time, continuity, and structural completeness through a contemporary lens, connecting past and future in a single flow.

Sales Inquiries

DDP Showroom Design Lab 2F #S-B1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Bong Seok Gwon
BLR expresses “”the meaning of life”” visually (especially fashion), and is inspired by human experiences of living together and various subcultures that are created as the result. BLR visualizes how the personal area becomes ambiguous (=blur) in this process, and is completed by adding craft and tailoring techniques based on a masculine silhouette. In addition, interactions and emotions between people are expressed by using a strong and thick denim material as the main fabric. BLR’s main technique is rough craft, using fabrics and denim techniques that have been modified and developed like denim, creating a denim culture that is not limited to traditional denim, but takes it to the next level.

Sales Inquiries

DDP Showroom Design Lab 2F #A-51
281 Eulji-ro, Jung-gu 04566 Seoul

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Designers: BYUNGMUN SEO, JINA UM

Presentation > 03.09. 2026 > 12:00 - 17:00
@ DDP Yigansumun Exhibition Hall

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Under the theme “Weird but Beautiful”, a new romanticism beyond fixed ideas of beauty, Bmuet(te) combines romantic details with unexpected elements to propose its distinctive aesthetic.

Sales Inquiries

DDP Showroom Design Lab 2F #B-05
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer: KIM AYOUNG

Fashion Show > 04.09. 2026 >15:00
@ DDP Art Hall 1

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Drawing on the golden mood and relaxed glamour of 1980s Saint- Tropez resorts, Cahiers reinterprets the structure of the power suit through soft curves and voluminous silhouettes.

Sales Inquiries

DDP Showroom Design Lab 2F #B-08
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer: CHANG KWANG HYO

Fashion Show > 04.09. 2026 > 12:00
@ DDP Art Hall 1

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Under the concept “There Are No New Trends,” Caruso’s 2027 SS collection prioritizes completeness over spectacle and essence over detail, reaffirming standards upheld over time.

Sales Inquiries

Ideal Showroom
* Mini Website
2F,15, Nonhyeon-ro 158-gil, Gangnam-gu 06025 Seoul

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The COOR SS27 collection begins with the 'quiet strength' shaped by time. Through natural forms connecting the sea to the mountains and cliffs, it unravels the layers of time and the serene energy embedded within the Dolomites. Focusing on the process through which flow and form come together and gradually reach completion, the collection captures the traces of a force that is unseen, yet undeniably present. Grounded in a calm palette derived from nature and a timeless design language, COOR presents its own language of restrained energy and refined depth.

Yejin Sim (Ideal Showroom)

Mobile: +82 10 6624 3251

Joohyong Jin (Ideal Showroom)

Mobile: +82 10 2515 9837

DDP Showroom Design Lab 2F #B08
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : JU HAN KIM

Fashion Show: 02.09. 2026 > 7.30pm
@DDP Art Hall 1

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Daily Mirror is a contemporary womenswear brand that reflects existence, balance, and progressive emotion in modern life. Blending mannish and feminine, structure and softness, rationality and sensitivity, Daily Mirror embodies the aesthetics of Modern · Genderless · Layered-for individuals who stay true to their identity in a changing world. More than fashion, Daily Mirror represents an attitude and a language of self-reflection - the ‘Mirror Moment’.Each collection explores the dialogue between self and time, continuously evolving under the philosophy of “Be Progressive.”

Sales Inquiries

DDP Showroom Design Lab 2F #B09
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : CHUNG HOON CHOI

Fashion Show: 01.09. 2026 > 2pm
@DDP Art Hall 1

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Doucan is a premium designer brand that reinterprets the oriental fantasy of nature, light and age through graphic artwork. Each season, designer merges distinctive and vibrant authentic prints to create a fresh sensibility.

Sales Inquiries

Victor Showroom
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer: LEE HYE YEON

Presentation: 02.09. 2026 > 10.30am - 4pm
@ DDP SEOUL-ON

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EPINGLER, created in 2019 by Hye-yeon Lee, is made with time and sincerity until each piece of clothing is made. The name, derived from the French word for "to pin," embodies the aspiration to present well-constructed garments from the foundation. What makes the brand truly distinctive is the exclusivity of its own patterns and details. By incorporating accent details into Eastern-inspired silhouettes, EPINGLER creates designs that are unconventional but essential. The styles are crafted to harmonize seamlessly with any outfit, transcending the boundaries of femininity or fleeting trends.Stands out by embracing bold and expansive designs within the realm of long–lasting elegance, based on the goal of striking a balance between basics and brand identity.

Sales Contact

Ideal Showroom
* Mini Website
2F,15, Nonhyeon-ro 158-gil, Gangnam-gu 06025 Seoul

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Based in Seoul, Fritur creates whimsical yet natural, relaxed wear themed around the thrill of travel that blends with daily comfort. With its vintage-inspired pieces incorporated with embroidery and hand-stitching, FRITUR offers a comforting wardrobe for those with a free-spirited and resilient.

Yejin Sim

Mobile: +82 (0)10 6624 3251

Kei Kim

Mobile: +82 10 9875 7267

DDP Showroom Design Lab 2F #B12
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer: YOUNG HEE PARK

Fashion Show: 04.09. 2026 > 7pm
@Lotte World Mall World Park

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It is Park Younhe’s Company and first Brand, which expresses futuristic modernity by solving the lifestyle of women ahead of their time with stylish. ˝The Little Prince: Asteroid G-78˛ reinterprets the Little Princeˇs pure imagination and the mystery of space through a contemporary lens, proposing a futuristic vision of womanhood filled with hope and freedom.

Sales Inquiries

DDP Showroom Design Lab 2F #B07
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : HANNAH SHIN

Fashion Show: 03.09. 2026 > 12pm
@DDP Art Hall 1

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Hannah Shin is a designer brand that reinterprets sustainable fashion through experimental and glamorous design empowered by cutting-edge technologies. By integrating vanishing artisan techniques with advanced innovations such as 3D printing and AI-driven textile science, the brand develops sustainable materials and proposes a bold vision for the future of fashion. Through collaborations with global celebrities including BLACKPINK, aespa, and Kim Tae-ri, as well as
partnerships with tech pioneers like Stratasys and the KAIST Robotics Lab, Hannah Shin articulates its philosophy of harmonizing tradition and innovation, technology and nature through a refined and sculptural design language.

Sales Inquiries

DDP Showroom Design Lab 2F #B13
281 Eulji-ro, Jung-gu 04566 Seoul

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Designers : KYOUNG HO CHOI, HYUN HEUI SONG

Fashion Show: 01.09. 2026 > 4.30pm
@DDP Art Hall 1

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Holynumber7 is a brand inspired by the balance and completeness symbolized by the number seven, as well as the rich spectrum of human emotions it represents.”HOLY” conveys pure emotion and authenticity, while “”NUMBER7” embodies a multi-layered emotional universe - together forming a sensory language that gives shape to feeling. Grounded in monotones, the brand proposes a structural aesthetic of emotion where coldness and warmth, emptiness and density, stillness and movement coexist. Through restrained silhouettes, refined textures, and meticulous details, Holynumber7 reveals the beauty that exists as something complete - even within imperfection.

Sales Inquiries

Brand Showroom Seoul

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Designer: CHO SUNG MIN

Presentation > 12:00 - 17:00
Showroom Lobby Floor, Garden Tower, 84 Yulgok-ro, Jongno-gu, Seoul

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Known for expressing happiness, romance, and ease through its choice of materials, Jaden Cho presents its 2027 SS collection under the concept of Seoul’s colors and the harmony of diverse materials.

Sales Inquiries

DDP Showroom Design Lab 2F #B-13
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer: SOOY PARK

Presentation > 01.09. 2026 > 12:00 - 17:00
@ DDP SEOUL-ON

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Beginning with the structure and colors of traditional Korean roof tiles (giwa), Julycolumn translates Korean sensibility into a contemporary collection through enigmatic layers of color inspired by the Cheonmachong painting, where traces of time coexist with momentary brilliance.

Sales Inquiries


Instagram

DDP Showroom Design Lab 2F #B-15
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer: SHIN SOO JIN

Fashion Show > 03.09. 2026 > 17:30
@ DDP Art Hall 1

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The 2027 SS theme, “Presence,” explores presence as the power to command a space. The collection draws inspiration from the aura of strong, progressive women.

Sales Inquiries

Lotte World Mall World Park Seoul

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Designer: KIMINTĒ

Fashion Show > 19:00

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Under the theme “Seoul Light,” Kimhēkim presents the brand’s ten-year journey. Signature pearls, ribbons, and sculptural hairpieces are transformed through new silhouettes, textures, and intricate details, reinterpreting the archive through a contemporary lens

Sales Inquiries

DDP Showroom Design Lab 2F #S-B1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : KiIM DAE SUNG

Fashion Show: 05.09. 2026 > 11.30am
@DDP Art Hall 1

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Kimoui is a contemporary designer brand that places ”Purity” at the core of its identity, expressing a quiet yet distinctive elegance through refined knitwear and meticulous tailoring. This sense of purity extends beyond aesthetics, influencing the brand’s material choices, construction processes, and overall approach to silhouette design. Embracing sustainability as a key value, Kimoui actively incorporates eco-friendly and responsibly sourced materials, drawing inspiration from nature to build its signature calm color palette and organic textures..

Sales Inquiries

DDP Art Hall 1 Seoul

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Designer: KWAK HYUN JOO

Fashion Show > 16:30

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Inspired by the Evil Queen’s magic mirror in Snow White, an object that claims to hold every answer, the collection presents the designer’s own interpretation of mirroring, with self-portraits reflecting a future era.

Sales Inquiries

Ideal Showroom
* Mini Website
2F,15, Nonhyeon-ro 158-gil, Gangnam-gu 06025 Seoul

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Inspired by the spirit of Bauhaus, LCDC ™is a Seoul based brand that launched in 2023, dedicated to the FASHION PIONEERS building out their identities and styles. Continuously reinterpreting dailywear and classic items, LCDC narrates a unique story. The label has defined itself by experimenting with new ways of manipulating classic fabrics. Adapting technicality methods of ‘deconstruction and reconstruction,’ their collections embrace unfinished, distressed and washed textiles.

Sales Department

DDP Showroom Design Lab 2F #B04
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : CHUNG CHUNG LEE

Fashion Show: 02.09. 2026 > 12pm
@DDP Art Hall 1

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LIE is Chungchung Lee’s designer label that celebrates a drastic take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduces elevated silhouettes that bridge bold colors and soft features in a dynamic yet romantic collection. LIE is increasing international public attention by participating in global events such as Paris Fashion Week, New York Fashion Week, and Seoul Fashion Week. LIE established international business with 60 select shops and department stores within the US, Europe, Hong Kong, Japan, China, Singapore, and more.

Sales Inquiries

DDP Showroom Design Lab 2F #B-12
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer: LIE SANG BONG

Fashion Show > 01.09. 2026 > 19:30
@ DDP Art Hall 1

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The 2027 SS collection translates a story of healing into clothing, combining Frida Kahlo’s artistic spirit with Korean aesthetics to transform the anxieties and wounds of modern society into a sense of renewal.

Sales Inquiries

DDP Showroom Design Lab 2F #B-11
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer: HYUN PARK

Fashion Show: 03.09. 2026 > 3pm
@DDP Art Hall 1

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MMAM is a contemporary designer brand that adds doodle drawing elements to the classics. Based on the modern classic, it pursues a silhouette that is close to minimalism. In the expression of the doodle drawing, there is a mixture of maximalism. The designer plans to release graffiti drawings on canvas (collection) through various silhouettes every season.

Hyun Park


Sales Contact


Instagram

Brand Showroom Seoul

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Designer: KWON SU JIN

Presentation > 12:00 - 17:00
Showroom 1F, 35 Itaewon-ro 55ga-gil, Yongsan-gu, Seoul

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Inspired by structural lines in urban architecture and natural scenery-trees, flowers, and rivers- Mukha combines a calm palette with sculptural pleats and structured silhouettes for a collection of restrained elegance.

Sales Inquiries

Agency WIL
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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ODLYWORKSHOP, launched in 2018, is a visually driven brand that reimagines everyday wear. Using odd and playful silhouettes, the brand proposes styles that feel unfamiliar at first yet ultimately unique. It operates from its Seongsu, Seoul store, positioning the brand at the center of Korea’s young fashion retail scene.

Agency Wil


Sooyeoll Sung (Agency Wil)

DDP Showroom Design Lab 2F #S-B1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer: SE HOON JANG

Presentation: 01.09. 2026 > 12pm -5pm
@ DDP Yigansumun Exhibition Hall

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Phenomenon Seeper is a unisex brand that embodies various phenomena. Inspired by everyday phenomena and culture, we pursue a phenomenon circulation

Sales Inquiries

DDP Art Hall 1 Seoul

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Designers: JUNEBOK RHEE, HYUNJUNG JOO

Fashion Show > 11:30

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Re Rhee’s 2027 SS collection explores “the value of what remains.” Rooted in the brand’s refined luxury and restrained, trend- aware aesthetic, it pairs a sense of history with a contemporary sensibility.

Sales Inquiries


Instagram

DDP Yigansumun Exhibition Hall Seoul

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Designer: YEJI KIM

Presentation > 12:00 - 17:00

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Inspired by Korean dress culture, Riu&Viu proposes a contemporary clothing system designed to evolve and expand over time. “Liminal” extends the structure of Korean dress into a modern modular system at the boundary between tradition and the present.

Sales Inquiries

Agency WIL
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Junsu Shin
SEEN is a unisex brand with a focus on womenswear, known for clean silhouettes and original graphics based on photographs taken by the designer himself. SEEN explores the quiet intimacy of staying indoors, shaped by daily routines and soft comforts that are not limited to one genre.

Agency Wil


Sooyeoll Sung (Agency Wil)

Ideal Showroom
* Mini Website
2F,15, Nonhyeon-ro 158-gil, Gangnam-gu 06025 Seoul

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Siyazu is a contemporary womenswear brand that creates refined, effortless pieces for modern women, designed to leave a subtle yet lasting impression. Based on the philosophy of supporting the social presence of modern women, Siyazu creates garments that go beyond seasonal trends and remain relevant over time. SS27 collection captures scenes from the lives of contemporary women, bringing a quiet yet distinct character to each space. Between cold concrete and the shadows of nature, the garments express not a styled look, but a way of being. Volumes are restrained, while silhouettes remain fluid, maintaining a sense of balance and ease through movement.

Yejin Sim

Mobile: +82 (0)10 6624 3251

Kei Kim

Mobile: +82 10 9875 7267

DDP Art Hall 1 Seoul

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Designer: PARK JONG CHUL

Fashion Show > 19:30

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Beginning with the expressive beauty of Korean lines, calligraphic brushstrokes, hanbok curves, and natural flow, the collection translates rhythm and negative space into contemporary tailoring and the movement of a brush.

Sales Inquiries

Victor Showroom
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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Founded in Seoul in 2009 by Jung Wonkyung, The Loom embodies understated elegance, guided by a style imbued with maturity and confidence. The brand designs silhouettes that blend structure and fluidity, working with natural and sustainable materials. Each piece is designed to accompany everyday life with simplicity and precision, highlighting the figure without artifice. True to a minimalist approach based on clarity and restraint, The Loom crafts a calm, balanced, and timeless wardrobe season after season.

Sales Contact

Agency WIL
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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THEILMA evolved its concept into an invisible yet perceptible driving energy, presenting refined proportions and layered aesthetics. The brand currently operates 22 physical retail locations across South Korea — from flagship stores to major department stores — reflecting strong and consistent market demand.

Agency Wil


Sooyeoll Sung (Agency Wil)

DDP Showroom Design Lab 2F #B05
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : SEONG DONG LEE

Fashion Show: 02.09. 2026 > 3pm
@DDP Art Hall 1

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ULKIN’s aesthetic is rooted in a deep emotional connection to beauty, starting with a careful observation of the world around us. With an eye for detail and metaphorical storytelling, the designer creates collections that reflects value and time. Combining high-quality, designer-driven garments with a nostalgic vintage mood, ULKIN evokes a sense of timeless elegance. The upcycling bags made from discarded canvas designed from a thoughtful gaze towards artists, along with the MUGUNG symbol, and refined color palette inspiring Korea, reinterpreted through a contemporary lens of tradition, resulting in a sophisticated visual manifestation of ULKIN’s design philosophy. Through a constant exploration of aesthetics and a keen attention to detail, ULKIN conveys the meaning of “Ultimately, we are Kindred,” offering timeless values to those with refined tastes and a unique sense of individuality.

Sales Inquiries

DDP Yigansumun Exhibition Hall Seoul

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Designers: PARK YOUN YOUNG, LEE WOO SUNG

Presentation > 12:00 - 17:00

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Rather than drawing on a new story each season, Umba finds inspiration in an ongoing study of structure, proportion, and material. This collection further develops its philosophy, “Until Minimalism Becomes Audacity,” with greater depth and precision.

Sales Inquiries

Agency WIL
* Mini Website
1F DDP Showroom - Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul

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Yeomim, a bag brand established in Seoul in 2016, derives its name from a Korean word meaning the act of bringing together parted collars or openings, or the joined part itself. At Yeomim, the brand embodies the slogan: “A close relationship with the owner of the wardrobe.” The brand offers bags with bold piped lines, featuring minimalist and functional designs. By using lightweight, water-resistant, and animal-free materials, Yeomim provides users with a broad and comfortable range of choices.

Sales Department