Agency WIL
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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AJOBYAJO is a menswear brand founded in 2016, strongly influenced by Asian subcultural narratives. Through its collections, the brand speaks for those who feel unheard and out of place. Targeting a broad audience from teens to people in their 30s, the brand has gained strong recognition not only in Korea but also among international buyers.

Agency Wil


Sooyeoll Sung (Agency Wil)

Victor Showroom
* Mini Website
Victor Showroom
4F, 54 Noksapyeong-daero 11-gil, Yongsan-gu, 04384 Seoul

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Archivépke is a contemporary South Korean minimalist design brand under Kolon Industries specializing in soft leather and nylon accessories, shoes, and handbags characterized by fluid, organic curves and muted, earthy color palettes. A brand for you who are always confident and love and nurture yourself, and who are strict but free at the same time and who live the present.

Sales Inquiries

Mobile: +82 10 72 74 38 50

DDP Showroom Design Lab 2F #S-B1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Bong Seok Gwon
Presentation: 06.02. 2026 > 12pm -5pm
@DDP Yigansumun
BLR expresses “”the meaning of life”” visually (especially fashion), and is inspired by human experiences of living together and various subcultures that are created as the result. BLR visualizes how the personal area becomes ambiguous (=blur) in this process, and is completed by adding craft and tailoring techniques based on a masculine silhouette. In addition, interactions and emotions between people are expressed by using a strong and thick denim material as the main fabric. BLR’s main technique is rough craft, using fabrics and denim techniques that have been modified and developed like denim, creating a denim culture that is not limited to traditional denim, but takes it to the next level.

Sales Inquiries

DDP Showroom Design Lab 2F #B08
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Ju Han Kim
Fashion Show: 05.02. 2026 > 6pm -7pm
@DDP Art Hall 1
Daily Mirror is a contemporary womenswear brand that reflects existence, balance, and progressive emotion in modern life. Blending mannish and feminine, structure and softness, rationality and sensitivity, Daily Mirror embodies the aesthetics of Modern · Genderless · Layered-for individuals who stay true to their identity in a changing world. More than fashion, Daily Mirror representsan attitude and a language of self-reflection - the ‘Mirror Moment’.Each collection explores the dialogue between self and time, continuously evolving under the philosophy of “Be Progressive.”

Sales Inquiries

DDP Showroom Design Lab 2F #B09
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Chung Hoon Choi
Fashion Show: 06.02. 2026 > 6pm -7pm
@DDP Art Hall 1
Doucan is a premium designer brand that reinterprets the oriental fantasy of nature, light and age through graphic artwork. Each season, designer merges distinctive and vibrant authentic prints to create a fresh sensibility.

Sales Inquiries

Victor Showroom
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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EPINGLER, created in 2019 by Hye-yeon Lee, is made with time and sincerity until each piece of clothing is made. The name, derived from the French word for "to pin," embodies the aspiration to present well-constructed garments from the foundation. What makes the brand truly distinctive is the exclusivity of its own patterns and details. By incorporating accent details into Eastern-inspired silhouettes, EPINGLER creates designs that are unconventional but essential. The styles are crafted to harmonize seamlessly with any outfit, transcending the boundaries of femininity or fleeting trends.Stands out by embracing bold and expansive designs within the realm of long–lasting elegance, based on the goal of striking a balance between basics and brand identity.

Sales Contact

DDP Showroom Design Lab 2F #B12
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Youn Hee Park
Fashion Show: 04.09. 2026 > 7pm
@Lotte World Mall World Park

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It is PARK YOUNHE’s Company and first Brand, which expresses futuristic modernity by solving the lifestyle of women ahead of their time with stylish. ˝THE LITTLE PRINCE: ASTEROID G-78˛ reinterprets the Little Princeˇs pure imagination and the mystery of space through a contemporary lens, proposing a futuristic vision of womanhood filled with hope and freedom.

Sales Inquiries

DDP Showroom Design Lab 2F #B07
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : HANNAH SHIN
Fashion Show: 05.02. 2026 > 12pm -1pm
@DDP Art Hall 1
Hannah Shin is a designer brand that reinterprets sustainable fashion through experimental and glamorous design empowered by cutting-edge technologies. By integrating vanishing artisan techniques with advanced innovations such as 3D printing and AI-driven textile science, the brand develops sustainable materials and proposes a bold vision for the future of fashion. Through collaborations with global celebrities including BLACKPINK, aespa, and Kim Tae-ri, as well as
partnerships with tech pioneers like Stratasys and the KAIST Robotics Lab, Hannah Shin articulates its philosophy of harmonizing tradition and innovation, technology and nature through a refined and sculptural design language.

Sales Inquiries

DDP Showroom Design Lab 2F #B13
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Kyoung Ho Choi, Hyun Heui Song
Fashion Show: 06.02. 2026 > 12am -1pm
@DDP Art Hall 1
Holynumber7 is a brand inspired by the balance and completeness symbolized by the number seven, as well as the rich spectrum of human emotions it represents.”HOLY” conveys pure emotion and authenticity, while “”NUMBER7” embodies a multi-layered emotional universe - together forming a sensory language that gives shape to feeling. Grounded in monotones, the brand proposes a structural aesthetic of emotion where coldness and warmth, emptiness and density, stillness and movement coexist. Through restrained silhouettes, refined textures, and meticulous details, Holynumber7 reveals the beauty that exists as something complete - even within imperfection.

Sales Inquiries

DDP Showroom Design Lab 2F #S-B1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Kim Dae Sung
Fashion Show: 05.09. 2026 > 11.30am
@DDP Art Hall 1
Kimoui is a contemporary designer brand that places ”Purity” at the core of its identity, expressing a quiet yet distinctive elegance through refined knitwear and meticulous tailoring. This sense of purity extends beyond aesthetics, influencing the brand’s material choices, construction processes, and overall approach to silhouette design. Embracing sustainability as a key value, Kimoui actively incorporates eco-friendly and responsibly sourced materials, drawing inspiration from nature to build its signature calm color palette and organic textures..

Sales Inquiries

DDP Showroom Design Lab 2F #B04
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Chung Chung Lee
Fashion Show: 06.02. 2026 > 3pm - 4pm
@DDP Art Hall 1
LIE is a Chungchung Lee’s designer label that celebrates drastic take on masculine-feminine duality. Combining signature tailoring with fabric combinations, LIE introduce elevated silhouettes that bridges bold colors and soft features in a dynamic yet romantic collection. Brand LIE has gaining feedback that brand is presenting own specialty through distinctive style and design from major press and fashion publicity such as Vogue, BAZAAR, ELLE, Dazed, Nylon, WWD and more. LIE is increasing international public attention by participating global events such as Paris Fashion Week, New York Fashion Week and the Seoul Fashion Week. LIE established international business with 60 select-shops and department stores within US, Europe, Hong Kong, Japan, China, Singapore and more.

Sales Inquiries

DDP Showroom Design Lab 2F #B-11
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer: HYUN PARK
Fashion Show: 04.02. 2026 > 12am -13pm
@DDP Art Hall 1
MMAM is a contemporary designer brand that adds doodle drawing elements to the classics. Based on the modern classic, it pursues a silhouette that is close to minimalism. In the expression of the doodle drawing, there is a mixture of maximalism. The designer plans to release graffiti drawings on canvas (collection) through various silhouettes every season.

Hyun Park


Sales Contact


Instagram

Agency WIL
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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ODLYWORKSHOP, launched in 2018, is a visually driven brand that reimagines everyday wear. Using odd and playful silhouettes, the brand proposes styles that feel unfamiliar at first yet ultimately unique. It operates from its Seongsu, Seoul store, positioning the brand at the center of Korea’s young fashion retail scene.

Agency Wil


Sooyeoll Sung (Agency Wil)

DDP Showroom Design Lab 2F #S-B1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer: Se Hoon Jang
Presentation: 01.09. 2026 > 12am -5pm
@ DDP Yigansumun Exhibition Hall
Phenomenon Seeper is a unisex brand that embodies various phenomena. Inspired by everyday phenomena and culture, we pursue a phenomenon circulation

Sales Inquiries

Agency WIL
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : Junsu Shin
SEEN is a unisex brand with a focus on womenswear, known for clean silhouettes and original graphics based on photographs taken by the designer himself. SEEN explores the quiet intimacy of staying indoors, shaped by daily routines and soft comforts that are not limited to one genre.

Agency Wil


Sooyeoll Sung (Agency Wil)

Victor Showroom
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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Founded in Seoul in 2009 by Jung Wonkyung, The Loom embodies understated elegance, guided by a style imbued with maturity and confidence. The brand designs silhouettes that blend structure and fluidity, working with natural and sustainable materials. Each piece is designed to accompany everyday life with simplicity and precision, highlighting the figure without artifice. True to a minimalist approach based on clarity and restraint, The Loom crafts a calm, balanced, and timeless wardrobe season after season.

Sales Contact

Agency WIL
* Mini Website
DDP Showroom Design Lab 1F #S-A1
281 Eulji-ro, Jung-gu 04566 Seoul

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THEILMA evolved its concept into an invisible yet perceptible driving energy, presenting refined proportions and layered aesthetics. The brand currently operates 22 physical retail locations across South Korea — from flagship stores to major department stores — reflecting strong and consistent market demand.

Agency Wil


Sooyeoll Sung (Agency Wil)

DDP Showroom Design Lab 2F #B05
281 Eulji-ro, Jung-gu 04566 Seoul

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Designer : SEONG DONG LEE
Fashion Show: 02.09. 2026 > 3pm
@DDP Art Hall 1
ULKIN’s aesthetic is rooted in a deep emotional connection to beauty, starting with a careful observation of the world around us. With an eye for detail and metaphorical storytelling, the designer creates collections that reflects value and time. Combining high-quality, designer-driven garments with a nostalgic vintage mood, ULKIN evokes a sense of timeless elegance. The upcycling bags made from discarded canvas designed from a thoughtful gaze towards artists, along with the MUGUNG symbol, and refined color palette inspiring Korea, reinterpreted through a contemporary lens of tradition, resulting in a sophisticated visual manifestation of ULKIN’s design philosophy. Through a constant exploration of aesthetics and a keen attention to detail, ULKIN conveys the meaning of “Ultimately, we are Kindred,” offering timeless values to those with refined tastes and a unique sense of individuality.

Sales Inquiries

Agency WIL
* Mini Website
1F DDP Showroom - Dongdaemun Design Plaza
281 Eulji-ro, Jung-gu 04566 Seoul

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Yeomim, a bag brand established in Seoul in 2016, derives its name from a Korean word meaning the act of bringing together parted collars or openings, or the joined part itself. At Yeomim, the brand embodies the slogan: “A close relationship with the owner of the wardrobe.” The brand offers bags with bold piped lines, featuring minimalist and functional designs. By using lightweight, water-resistant, and animal-free materials, Yeomim provides users with a broad and comfortable range of choices.

Sales Department