BRANDS SALE CAMPAIGNS SS25 in PARIS
In this article we have published of Modem partner brands presenting their SS25 collections in Paris: Porter by Yoshida & Co / Antik Batik / Goti / Isabel Benenato / Ron Dorff / 032C @ hA Showroom/ ma' ry' ya / Avant Toi / Marsèll & Hul le Kes
Click on the designers' images to find out more
PORTER by YOSHIDA & CO
June 20 - 25, 2024 - 4 Rue de Thorigny - 75003
> Contact: Toshihto Maeyama
PORTER was launched in 1962 as Yoshida & Co.’s original brand. The brand became synonymous with high-quality, "Made in Japan” bags that wear well over time. Yoshida & Co. was founded by Kichizo Yoshida in 1935. Deeply affected by his experience of lugging around his belongings on his shoulders after the Great Kanto Earthquake of 1923, Kichizo’s guiding principle for Yoshida & Co. is that first and foremost, bags should be functional tools to help carry things.
ANTIK BATIK
June 20 - 26, 2024 - 19 Rue des Minimes - 75003
> Contact: Catherine Mac Garry +33 (0)1 48 87 90 29
Antik Batik is a French designer brand founded in 1992 by Gabriella Cortese, a passionate traveler. Gabriella has been creating clothes that bear her soul, while highlighting the millennia-rich expertise of the artisans she meets through her travels. Through the years, she multiplied collaborations with artisans in India, Bali and Peru, making Antik Batik an authentic and ethical brand. Benefiting from a strong identity, Antik Batik is today associated to a Bohemian and sophisticated art of living.
GOTI
June 20 - 25, 2024 @ 16bis Rue du Perche - 75003
> Contact: Riccardo Goti +39 379 283 59 16
Goti is an Italian brand born in September 2000 from the will of Riccardo Goti to realize his creative vision, a Sartorial Jewel. A production that combines the tradition of craftsmanship with a contemporary philosophy. An indissoluble union between Dress and Jewel. Alchemy of fabrics and small precious elements, cuts of leather with castings metal the delicacy of the yarns applied sartorially with the power of hand-worked silver.
ISABEL BENENATO
June 20 - 25, 2024 @ 11 bis Rue du Perche - 75003
> Contact: Elisabetta Censi +39 342 874 09 48
Isabel Benenato founded her namesake label in 2008 in Milan. Her design is based on an imperfect perfection that encompasses the human being itself. The presence of black and white is fundamental in her collections. While black represents mystery and sensuality, white projects light and purity. Her childhood, art, photography, and music are the main sources of inspiration, everything always comes from these key points and that's why, over the years, her collections always seem to have a common thread that makes them very recognizable and different from current trends.
RON DORFF
June 18 - 26 - 2024 @ 5 Place André Malraux (3rd Fl.) - 75001
> Contact: Christopher Amoroso +44 73 87 27 62 56
Aligning Swedish functionality with French style, Ron Dorff stands for upgrading iconic menswear must-haves of the past whether sportswear, loungewear, underwear or swimwear. The result is perfect pieces with an athletic heritage that perform flawlessly whether worn at the gym, at home or at work. ln addition to our 6 flagship stores in Paris, London, New York, Los Angeles and Berlin, the full Ron Dorff collection is sold online to more than 200 countries worldwide and some of the world’s leading department stores and concept stores.
032C
June 21 - 25, 2024 @ hA Showroom +49 (0)3 07 26 20 84 20
26 Rue Chapon - 75003 > Contact: Maya Bunsch
The Berlin-based brand 032c began as a magazine in 2000 founded by Joerg Koch and has since then become an omnichannel for community-catalyzing experiences on a global scale. Their ready-to-wear line offers women’s, men’s and unisex clothing designed by creative director Maria Koch. Presented as part of a seasonal calendar, 032c readytowear explores the evolving nature of fashion itself – as a design practice and as an industry, as a tool for realisation and as a lived experience. The 032c universe is a place for freedom, research and creativity, where fantasy is reality, aspiration is attainment, and everything is culture in the making. And, like any universe, 032c is expanding.
MARSELL
June 20 - 25, 2024 @ Leclaireur - 40 Rue de Sévigné - 75003
> Sale Contact e.mail +39 02 76 39 49 20
For over 20 years, Marsèll has combined innovation and craftsmanship in creating products of excellence. Marsèll’s leather footwear and accessories are handmade in Italy and are the result of a constant search for a balance between design and craftsmanship. Each Marsèll product features a genderless sophisticated and essential aesthetic. The use of traditional techniques makes each product unique, reflecting the personality of the person wearing it. Marsèll goes beyond the idea of a traditional brand, establishing itself as a contemporary project dedicated to the study and exploration of form in all its semantic interpretations.
AVANT TOI
June 21 - 25, 2024 @ 8 Rue Charlot - 75003
> Contact: Sabrina Verrando
Avant Toi was founded in 1994 within the Liapull group by the creative endeavor of Mirko Ghignone. A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying. Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story.
MA'RY'YA
June 21 - 25, 2024 @ 74 Rue Amelot - 75011
> Contact: Maria Icho +39 335 806 55 76
The concept of ma' ry' ya is simple elegance, natural, essential daily life, easy to take anywhere with elegance and practicality for the job. The materials used are cashmere, silk, cashmere blend silk, organic cotton, cotton blend silk, organic wool, and linen blend silk because Maria believes that the excellent quality of materials can give the collection the ultimate luxury.
HUL LE KES
June 22 - 25, 2024 @ 8 Rue Edouard Lockroy - 75011
> Contact: Sebastiaan Kramer +31 (0)6 24 13 43 11
Hul le Kes was founded by Sjaak Hullekes and Sebastiaan Kramer as an answer to the fast pace and polluting practice of modern-day fashion. Hul le Kes is a fashion label that relies on the power of caretaking, creating, empathy and aesthetics. With this brand Sjaak and Sebastiaan created an alternative and holistic system, one suitable for our changing environment.