On this occasion, we are highlighting a selection of brands Modem's partners who present their collections in Milano during the Pre25 and Men's SS25 sales campaigns: Avant Toi, Cazabat, Done! @ The Parlor Showroom, Labo.Art, ma'ry'ya, Marsèll, Noon By Noor & Toga @Polly King & Co and Y-3 .
Click on the designers' images to see more information.
AVANT TOI
15/06-26/07 - via Carlo Botta 8- 20135 Book an Appointment
Sales Contact: Barbara Messina - e-mail
Avant Toi was founded in 1994 within the Liapull group by the creative endeavor of Mirko Ghignone. A pioneer in cashmere evolution, he excels in technical experimentation and above all in the absolute innovation of coloring, revolutionizing the world of piece dying. Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own particular story.
CAZABAT
13/06-16/06 - via Andegari 9 - 20121 Book an Appointment
Sales Contact: Daphné Rudler +39 335 199 7692 - e-mail
First sales campaign in Milano. Jean-Michel Cazabat's collections focus on obsession with details and colors, choice of exceptional materials, sustainable craftsmanship, and a commitment to comfort. His new brand Cazabat charts a new course in fashion by crafting boundary-pushing footwear that transcends temporal, seasonal, and geographical constraints. The brand places materials at the heart of its creative process, giving particular attention to craftsmanship. Advocating for more local production, Cazabat also reveals its intention to develop, for each of its collections, capsules in collaboration with French artisans, thereby showcasing local craftsmanship.
DONE! @ THE PARLOR SHOWROOM
15/06-15/07 - via Pietro Colletta 69 - 20137 Book an Appointment
Sales Contact: +39 02 89 69 49 10 - e-mail
Done! is the manifestation of a vision that combines style, functionality, and aesthetics, creating a distinctive lifestyle thanks to innovative and functional products that integrate perfectly into everyone's daily needs. Done! is more than just a backpack; it's a partner, a reliable companion, and a vessel for life. Moreover, it is 100% sustainable, with a commitment to Save The Planet embedded in Done!'s Dna.
LABO.ART
11/06-25/09 - via Maroncelli 12 - 20154 Book an Appointment
Sales Contact: Margherita - e-mail
Labo.Art is known and appreciated in the fashion world for its essential, refined, and contemporary style. Each garment is an expression of the architectural study of geometry, volumes, and colors related harmoniously with the female forms.
MA' RY' YA
17/06-10/10 - via Amatore Sciesa 24/A - 20135 Book an Appointment
Sales Contact: Maria Icho +39 335 806 55 76 - e-mail
The concept of ma' ry' ya is simple elegance, natural, essential daily life, easy to take anywhere with elegance and practicality for the job. The materials used are cashmere, silk, cashmere blend silk, organic cotton, cotton blend silk, organic wool, and linen blend silk because Maria believes that the excellent quality of materials can give the collection the ultimate luxury.
MARSÈLL
14/06-12/07 - via Paullo 12/A - 20135 Book an Appointment
Sales Contact: +39 02 76 39 49 20 - e-mail
For over 20 years, Marsèll has combined innovation and craftsmanship in creating products of excellence. Marsèll’s leather footwear and accessories are handmade in Italy and are the result of a constant search for a balance between design and craftsmanship. Each Marsèll product features a genderless sophisticated and essential aesthetic. The use of traditional techniques makes each product unique, reflecting the personality of the person wearing it. Marsèll goes beyond the idea of a traditional brand, establishing itself as a contemporary project dedicated to the study and exploration of form in all its semantic interpretations.
NOON BY NOOR @ POLLY KING
14/06-20/06 - via delle Erbe 2/a - 20121 Book an Appointment
Sales Contact: Justine Fairgrieve +44 (0)7493 926119 - e-mail
Noon By Noor is a luxury womenswear brand established in 2008 by cousins Shaikha Noor Al Khalifa and Shaikha Haya Al Khalifa. Based in Bahrain yet serving a global customer base and audience. Previously showing at NYFW, and with over a decade of history – now introducing the next chapter of the Noon By Noor brand. In 2020 when the world came to a standstill, Noon By Noor took the opportunity to tune in to the silence and rethink the way forward. They have spent the last year reengineering the collection, e-commerce store and launched Collection 1 in February 2021.
TOGA @ POLLY KING
14/06-20/06 - via delle Erbe 2/a - 20121 Book an Appointment
Sales Contact: +44 (0)7493 926119 - e-mail
TOGA: The main collection line, based on the seasonal theme. Presenting at runway shows, more recently with film, imagery, and presentation format. TOGA PULLA: The sister line from TOGA keeps the mood of the main collection, but is translated into a more daily and essential mix of items. Including the TOGA PULLA shoe collection. TOGA VIRILIS: The men's line from TOGA is based on a 50s classic mood, using symbolic metallic motifs and the signature Western influence. Including the TOGA VIRILIS shoe collection. TOGA TOO: The unisex line that does not define, brand name “TOGA TOO”.
Y-3
14/06-14/07 - via Privata Rezia 4 - 20135 Book an Appointment
Sales Contact: Roel De Cooman +49 (0)175 29 78 960 - e-mail
Y-3 brings sports to the street. Fueled by the innovations of Adidas and expressed in the style of Yohji Yamamoto, Y-3 creates progressive apparel, footwear, and accessories, a vision driven by both the sports icon and the renowned designer. Founded in 2002, Y-3 established the category of fashion sportswear, one that it continues to redefine. Y-3’s signature style combines engineered garments and intensive performance with Yamamoto’s singular elegance and strong tailoring. The result is a modern uniform of the streets, designed in Japanese and German ateliers and intended for the world.
Update: June 15, 2024. Pre Spring 25 Collections, RTW Men, Women and Accessories: Spring Summer 2025
> International Sales Campaigns SS25 / Multi-label Showrooms
> International Sales Campaigns SS25 / Brands Showrooms