Milan Design Weeks
June 2022

For Fuorisalone 2022, via Giuseppe Balzaretti in the Città Studi area will be transformed entirely into a permanent public art installation. The image-only editorial project by artist Maurizio Cattelan and photographer Pierpaolo Ferrari, in collaboration with Organics by Red Bull, will invade the now famous street where Toiletpaper is based with its typical dreamlike and surreal imagery. The façade decoration will be carried out by architecture studio All Out Lab and decorators Maura Boldi, Alessandra Didone, Federica Ghio, Angelo Pennocchio, Alberto Pennocchio. To emphasize the pop identity of the project, a street party curated by Organics by Red Bull is scheduled for Thursday, June 9, from 6:30 p.m.: a large event open to all where performances, music and animation will create a unique experience.The party will continue on Friday, June 10, and Saturday, June 11.

via Balzaretti 4
Milan